DTE Content Lead Toronto, Canada Commercial

at  Rothmans Benson Hedges Inc

BE A PART OF A REVOLUTIONARY CHANGE

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.
If you’re a forecaster and forward-thinker, you can make a huge impact, come join us!
The DTE Lead Content is responsible for Content Ownership and Trade Communication of the DTE Platform by building brand awareness, and education strategy while supporting the overall Indirect Retail Activation team in support of PMI’s Smoke-free Vision. The role is responsible to increase the content effectiveness via creating a media plan having, and the right balance in terms of frequency and timing between DTE communication tools, as well as responsible for achieving agreement with various internal stakeholders that are key to ensure successful deployment and execution of the trade engagement activities.

WHO WE ARE

We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada’s second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019, 2022 and 2023. We currently employ over 800 people throughout our six corporate and sales offices and our factory.
Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.
Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe
Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders.
We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements.
We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.
We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

Please refer the Job description for details