E-Commerce Manager - David Lawrence

at  Marcs DL Support Office

David Lawrence has been designing for Australian Women for over 40 years. Never compromising on fabrication and fit, we are beloved by women who rely on consistency and timeless style.

• Oversee, manage, report on and drive website performance; Sales and profit budget achievement
• Site optimisation to achieve critical online metrics including; bounce rate, conversion, time on site, member sign ups
• Ensuring site is fully optimised for all traffic sources,
• Create and manage areas of site content: metadata, product descriptions, faq’s, policies and procedures
• Manage the set up and execution of discounts and promotions on the website
• Manage all website content, products & imagery ensuring all are updated and displaying to brand guidelines and to deadline
• Determine website improvements and build a roadmap for execution
• Liaise with 3rd party agencies to ensure data flows are functioning in line with expectation
• Ensure brand consistency with stores and other digital channels;
• Server optimisation to ensure sufficient volume for peak concurrent users and budget management
• Manage digital marketing and external agencies
• Developing the global online strategic direction for the brand, in collaboration with the head of ecommerce
• Identifying the long term risks and opportunities for the digital landscape, develop and seek business buy in for how to capitalize and risk manage as appropriate
• Ensure all digital activity is consistent with brand aesthetic & direction
• Ensure the website look feel and performance reflects the brand positioning