ECO Marketing Junior Manager [Position open for Latin American employees]

at  Samsung Electronics

Position Summary
Role and Responsibilities
Job Summary
1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy.
2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.
Areas of Responsibility
1. [Creative production] Participate in the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company’s brand strategy for effective IMC(Integrated Marketing Communication).
2. [Agency management] Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.
3. [Marketing asset execution] Participate in the setting of the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.
4. [Gauging and analyzing communication impact] Analyze the communication impact through before and after consumer research.

Requirements

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years’ of related experience and a Bachelor’s degree, or 3 years and a Master’s degree; or a PhD without experience

Skills and Qualifications

Before applying, read carefully the following information:

• This position is open only for employees from [COUNTRY]
• In order to be considered for the role you need to have 12 month of seniority if you are from the same sub / 36 months of seniority if you are from a different subsidiary
• Time in the current position should be at least 12 month with no disciplinary action in the last 12 months
• Performance review ratings from the last 3 years have to be: Meets/Exceeds Some/Exceeds Most
• Application criteria: from supervisor level in case of employees from the same subsidiary and Jr. Manager for employees from other subsidiaries
• Before applying you should talk to your Direct Manager and have your IDP updated based on your career aspirations
• After applying you will receive an application confirmation message with your Direct Manager in copy

Please refer the Job description for details