eCommerce Content Specialist

at  Fender

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.
We are searching for an eCommerce Content Specialist to join our team. This role is to strategically plan and optimize digital content that captivates, informs, and motivates customers to increase engagement and sales. This position is accountable for driving positive financial results and works closely with cross-functional teams to ensure the appropriate planning and execution of content strategies to meet online business goals and strategies. The focal point of this role is to drive and optimize online content strategies to create a world class digital shopping experience.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Graphic Design, Business, or related field.
• 3-5 years eCommerce content and/or merchandising experience, ideally in a direct-to-consumer environment
• Salesforce Commerce Cloud Page Designer experience.
• Shopify platform experience is strongly preferred.
• Experience with Adobe Photoshop preferred.
• Experience with Contentsquare, Google Analytics a plus.
• Consumer-focused, highly analytical, and inquisitive by nature
• Excellent communication skills, both written and in-person

• Build, test, and deploy online campaign content for all Fender.com. While not responsible for designing creative elements of the site, this individual will use data and industry knowledge to work strategically and partner alongside the site merchandising, marketing, creative services, and global teams to execute a content experience that allows Fender.com be an outstanding shopping destination for the brand.
• Work closely with the merchandising and marketing teams to plan, manage and execute content calendars for homepages, product category focuses, new launches, inventory availability and marketing initiatives.
• Manage outlining and briefing content plans into the marketing and creative teams, for all content needs across new product launches, promotions, and DTC commercial activations.
• Partner with the merchandising team, plan and execute curated category landing pages to support DTC commercial moments, new product launches and guided-selling journeys.
• Maintain site Category and URL redirects, ensuring accurate and timely execution.
• Stay informed about industry trends, competitor activities, and customer preferences to enhance Fender’s content strategy.
• Regularly monitor and analyze content performance utilizing data and share with the broader ecommerce team to help generate and drive future content decisions and strategies.
• Collaborate with User Experience teams on development and enrichment of content and customer journey.
• Assesses the competitive landscape by examining content strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommend changes to the online category strategy based on customer and competitor insights.
• Continually seeks to improve the online experience by researching and staying abreast of new and innovative online solutions and capabilities; key competitor actions; industry trends and emerging customer and market needs.
• Additional duties as assigned.