Email and SMS Marketing Analyst w/Sense of Humor

at  Shinesty

AT SHINESTY, OUR MISSION IS TO FORCE THE WORLD TO TAKE ITSELF LESS SERIOUSLY. WE MAKE PEOPLE LAUGH FIRST AND SELL SECOND. OUR MOTHERS DON’T ALWAYS APPROVE OF WHAT WE DO, BUT THE MILLIONS OF PEOPLE WE’VE ENTERTAINED OVER THE YEARS DO.

Essential Duties and Responsibilities:

Email Marketing:

• Support the development and execution of email marketing campaigns using Klaviyo to drive customer engagement, retention, and sales.
• Manage email schedules, ensuring timely and relevant communication with customers.
• Collaborate with copy and design teams for content creation.
• Contribute to the design, content creation, and segmentation of email campaigns, ensuring alignment with our brand strategy.
• Monitor and report on email performance metrics, providing insights for optimization to improve open rates, click-through rates, and conversions.
• Ensure compliance with email marketing best practices and legal requirements.

SMS Marketing:

• Assist in designing and implementing effective SMS marketing campaigns using Wunderkind to complement email marketing efforts.
• Develop targeted SMS strategies to reach customers with personalized and timely messages.
• Manage SMS lists, ensuring accurate segmentation and compliance with privacy regulations.
• Track and analyze SMS campaign performance, providing insights for adjustments to maximize engagement and ROI.

Strategy and Analysis:

• Support the creation and execution of integrated email and SMS marketing strategies to drive traffic, customer acquisition, and sales.
• Measure and analyze campaign performance, providing recommendations for strategy adjustments as needed.
• Stay up-to-date with the latest trends and practices in email and SMS marketing.

Relationships and Communication:

• Collaborate with internal teams, such as social media, content marketing, and e-commerce, to ensure cohesive and effective marketing efforts.
• Communicate effectively with external partners and vendors to optimize email and SMS tools and resources.

Reporting:

• Report to and work closely with the Sr. Director of Retention to align on strategies, goals, and performance metrics.

REQUIREMENTS

• At least 5+ years of professional experience in digital marketing, especially in email and SMS marketing.
• Experience working with retail, CPG, or apparel brands either in-house or at an agency.
• Exceptional English skills, both written and verbal.
• Ability to build strong relationships and maintain a network of contacts.
• Deep knowledge of email and SMS marketing tools, including Klaviyo and the latest digital trends.
• Experience with Shopify for e-commerce integration.
• Analytical, results-oriented, and passionate about marketing and growth.

Please refer the Job description for details