Email & Content Marketing Executive (Fixed Term Contract)

at  Allen Associates

Are you experienced in executing and optimizing email marketing campaigns to engage audiences and drive business objectives?
Do you have a strong combination of excellent writing skills, an eye for design, and analytical acumen?
If so, and if you are highly motivated, detail-oriented and enjoy working in a dynamic team then this could be the perfect opportunity for you!
This fixed term contract is an immediate start, 40 hours per week, until 26th August 2024.

EMAIL AND CONTENT MARKETING EXECUTIVE (FIXED TERM CONTRACT) REQUIREMENTS

Alongside strong written communication skills and an excellent command of grammar and style, you will have the following:

• Ideally a Bachelor’s degree in English or prior experience in a similar role
• Basic design skills and an eye for visual aesthetics
• Analytical mindset with the ability to interpret data and derive actionable insights
• Familiarity with A/B testing methodologies and a desire to optimize performance
• Organised, efficient and able to multi-task and prioritise to meet deadlines
• Able to work in a fast paced constantly changing environment
• Proficiency with MS Office, especially Excel, Google Suite, and design software’s
• Critical thinker and problem-solving skills
• Team player
• Good time management skills
• Great interpersonal, presentation and communication skills

EMAIL AND CONTENT MARKETING EXECUTIVE (FIXED TERM CONTRACT) RESPONSIBILITIES

• Creating and executing targeted email campaigns to various audience segments
• Collaborating with cross-functional teams to ensure alignment of email marketing strategies with overall marketing objectives
• Monitoring and analysing campaign performance, providing insights and recommendations for optimization
• Developing compelling and engaging email content that aligns with brand messaging and resonates with the target audience
• Ensuring consistency in brand voice, messaging, and design across all email communications
• Utilizing analytical tools to track key performance indicators (KPIs) and provide regular reports on the success of email campaigns
• Identifying trends and opportunities for improvement, making data-driven recommendations