Email Marketing Automation Specialist

at  Canada Goose Inc

Company Description
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Job Description
The Email Marketing Automation Specialist supports the Marketing Automation team with end-to-end management of all 1:1 triggered email programs for Canada Goose globally. In an agile environment, you will work closely with partners across Analytics, Tech, CRM, and E-commerce, to identify triggers for automated email programs, personalization and optimization through measurement and A/B testing across customer segments. You are critical in supporting the development of seamless customer journeys for Canada Goose globally. You stay abreast of current digital trends and technologies and are a thought leader in marketing automation.

• Manage the development and optimization of global automated & triggered email journeys to drive acquisition, retention and grow customer lifetime value.
• Leverage test-and-learn scenarios to A/B test, measure and optimize customer journeys to maximize the performance of email programs to drive continuous improvement
• Oversee the end-to-end execution of triggered emails including email briefing, content creation management, segmentation, UAT and post-evaluation
• Utilize customer data for audience segmentation to deliver personalized email marketing programs to drive engagement, conversion, and retention growth.
• Monitor the performance of all triggered email programs, and continuously improve outcomes through analysis and optimizations.
• Manage relationships with marketing technology vendors to understand application roadmaps, planned enhancements and updates. Using this to inform the team of new efficiencies and features
• Collaborate with agency partners and IT that support CRM & Marketing Automation systems and support with UATs for email deployment.
• Monitoring, resolving and escalating issues as they arise
• Support the management of the Marketing Automation team’s budget and priorities