Email Marketing Manager

at  CBM Australia

• Hybrid role with 2 days a week in our Richmond office, and flexible work arrangements.
• 5 weeks annual leave.
• Salary packaging benefits.

ABOUT US

At CBM Australia, our mission is to end the cycle of poverty and disability. Through our programs, technical advice, and advocacy, we help millions of people transform their lives each year. As Australia’s only international development organisation focused on disability inclusion our work improves the quality of life of people with disabilities living in the poorest countries.
Partnering with local organisations we build and promote an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential.

ABOUT THE ROLE

We have a rewarding opportunity for a passionate and experienced Email Marketing Manager to join CBM Australia.
You will be responsible for increasing the retention and loyalty of CBM Australia’s supporters and improve the return on investment on the email channel.
Reporting to the Head of Digital Marketing and Channel Transformation, this role forms part of the Digital Marketing and Channel Transformation team within the Public Engagement Department.

The successful applicant will:

• Develop and distribute emails and SMS via Taguchi (email and SMS platform)
• Adopt a test and learn approach to campaigns, carry out A/B and multi-variant testing.
• Educate key stakeholders on email and SMS marketing best practices.
• Establish workflows and standards for email and SMS data management.
• Build automated lifecycle journeys for key audience personas and segments.
• Use platform tools to create and manage basic audience segments and distribution lists.
• Develop and customise reports and share insights, analysis and trends.
• Benchmarking and competitor analysis.

To be considered for this role you will have:

• Tertiary qualifications in marketing, journalism or communications preferred.
• 2-4 years of email marketing management experience.
• Good technical knowledge of Marketing automation platforms, CMS, eCommerce and CRM platforms, and Coordination, nurture and growth of audience segments.
• Experience in writing and production of content, best practice email design, development and optimisation of email campaigns and customer journeys to meet revenue targets, analytics, channel management and emerging trends.
• Good relationship and collaboration skills.
• Demonstrated ability to work autonomously and as part of a team.
• Experience collaborating with third-party relationship e.g. marketing agencies.
• Enthusiasm for the mission of CBM Australia and alignment/comfort with being part of a faith-based organisation.
• Applicants with lived experience of disability will be highly regarded