Email Marketing Specialist

at  Charitable Impact

ABOUT CHARITABLE IMPACT

Charitable Impact is here to help each and every generous Canadian create the meaningful change they seek in the world. Through the unique combination of our online giving tools, consultation services, and Donor Advised Fund - we equip donors (at any budget level) to manage all of their giving from one convenient place, engage their communities to amplify their impact, and donate in a variety of ways from cash to publicly traded stocks.

WHAT YOU’LL DO

As the Email Marketing Specialist, you will create and deliver high-performing email, landing page assets, and more. You will collaborate with the Growth Marketing Manager and Brand team to improve and execute the strategy for all email workflows, templates and messaging pieces. This role will join forces with our Copywriters and Visual Designers to create the copy and visual content to meet acquisition, conversion, and activity targets for both prospective and existing users.

YOUR RESPONSIBILITIES

Implement the Communications Strategy

• Work collaboratively with the Growth Marketing Manager to distill email and landing page assets pertaining to the communications strategy as well as ad hoc projects
• Build marketing automation journeys and workflows in collaboration with the Engineering, Product Design, and Product Management teams
• Segment users based on demographics, behaviors, and desired responses/actions, collaborating with internal client teams as needed
• Maintain awareness and adhere to all Canadian Anti-Spam Law (CASL) guidelines. Serve as the internal CASL expert for the team

Create and Disseminate High Performing Content

• Collaborate with the Brand team to create the copy and visual content needed to create, adjust, and optimize all email workflows, messages, and landing pages.
• Build the required email and landing page assets pertaining to key audience segments and triggers.

Measure, Report, and Optimize Email Tactics

• Use reporting tools to track and communicate the performance of built emails and landing pages to relevant teams
• Consistently utilize A/B testing in collaboration with the Growth Marketing Manager and the Research team to optimize email and landing page results
• Collaborate with the Growth Marketing Manager and the Business Analytics team to suggest reports that assist in the optimization of email and landing page channels