Email Marketing Specialist

at  Indigo Books Music

Company Description
Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers’ lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we’d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

Job Description
The Specialist, Email Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns, calendar, and select strategic initiatives in support of company and business unit objectives. This individual understands email marketing best practices and how to apply them to the execution of our email campaigns and programs.

KEY ACCOUNTABILITIES

Functional

• Maintain a very fluid email marketing calendar to meet the needs of business
• Execute email campaigns from concept brief to deployment by:
• Develop creative briefs for email campaigns in the marketing calendar
• Manage campaign content, stakeholder reviews and edits ensuring milestones and interim deadlines are met to deploy emails on time
• Perform quality assurance on all coded emails with production team to ensure products, content and links are correct to ensure an error free deployment
• Oversee email performance and reporting by:
• Track, compile and analyze email campaign results to ensure campaigns are meeting objectives
• Make recommendations to enhance effectiveness & improve KPIs
• Make email campaign testing recommendations, then executing and reporting on results
• Provide online promotional support by:
• Compile and submit promotion request forms and assist in the quality assurance of email specific promotions
• Support the development and rollout of new email programs
• Stay up-to-date with trends and best practices in email marketing and share this information with the marketing team.
• Continually look for ways to optimize and make briefing process more efficient.
• Responsible for the development, creation and execution of online in-packs, including being the main point of contact in all offline communications with the DC
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

People

• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

Please refer the Job description for details