Email Marketing Strategist

at  POD Marketing Inc

JOB SUMMARY

As an entry-level Email Marketing Strategist on our Digital Marketing team, you’ll be a pivotal player in executing targeted email marketing campaigns for our diverse portfolio of clients. Representing our core values—Teamwork, Integrity, Positivity, and Initiative—is non-negotiable. Your role involves combining creativity with analytics to design, execute, and optimize email marketing strategies. If you have an insatiable hunger to learn, challenge norms, and contribute to a dynamic team, this role is for you.

REQUIRED EXPERIENCE & SKILLS

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or related field
• 2+ years in customer service, hospitality, or client relationship management
• 1+ years of experience in digital marketing or email marketing preferred
• Strong ability to develop effective strategies tailored to client goals
• Familiarity with email marketing tools like Mailchimp, Hubspot, or and Constant Contact.
• Experience with Active Demand is an asset.
• Understanding of marketing automation platforms and strategies
• Proficiency in WYSIWYG drag-and-drop email builders
• Exceptional problem-solving skills and a knack for innovative solutions
• Strong organizational capabilities and quick learning aptitude
• Experience in client-facing roles and adeptness in extracting relevant information

HOW TO APPLY

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.
After reading this job description, we want you to ask yourself:
Am I the exact right person for this role?
Do I align with POD’s core values and culture?

If you’ve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

• Ensure your professional resume is up to date and highlights some of the key points we are looking for.
• Create an engaging and personalized cover letter for us to read. If you don’t include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
• Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
• Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

• Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
• Collaborate with cross-functional teams to design and execute highly effective email marketing campaigns.
• Lead the creation, implementation, and optimization of email marketing campaigns that align with client goals and KPIs.
• Utilize data analytics to evaluate the efficacy of campaigns, identify areas for improvement, and make data-driven decisions.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.