EMEA Retail Sales Trade Marketing Manager

at  Abbott Laboratories

ABOUT ABBOTT

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

REQUIRED QUALIFICATIONS

• Proven trade marketer/ category shopper insight experience
• Proven digital marketing experience
• Excellent cross-functional working experience
• Strong evidence of project management competency and proven track record of delivering on time and within budget
• Experience of nutrition supplement industry or appropriate marketing/business sector is preferred
• Educated to degree level and/or equivalent qualification with relevant commercial experience.
• Use Excel, SAS, SPSS, ASAP utilities, or other tools to discover /analyse potential patterns and correlations to support the marketing efforts
  As you would expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
  Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

• Lead Omnichannel Trade Marketing Strategy development to attain defined business objectives throughout product categories in region
• Develop and execute the Omnichannel Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget
• Support the Marketing efforts regionally through training and education initiatives to help the customers improve the conversion rates and drive demand generation
• Driving retailer execution alongside local trade marketing & key account managers to improve of retailer and consumer satisfaction levels
• Develop and define ROI benchmarks to drive sales & margin efficiencies
• Lead defining key metrics and KPIs for both online and instore for local trade marketeers & account managers
• Support development of selling stories as we accelerate our distribution in Europe