EMEA Therapeutic Area Marketing Manager, HIV

at  Abbott Laboratories

REQUIRED QUALIFICATIONS

• BA/BS in Marketing, Business, and/or Biological Science or related field required, higher degree strongly preferred

PREFERRED EXPERIENCE

• At least 10+ years industry experience with ideally 7+ years of experience HIV diagnostics marketing functions.
• Familiarity with Infectious Diseases and according diagnostic landscape, Molecular- and Lateral Flow test technology knowledge strongly preferred
• Experience with Other AFRICA countries outside South Africa is Essential
• Must be willing to travel 50% into Africa
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• Develop and adapt the HIV therapeutic area strategy and -positioning, build brand plans and assure the successful roll-out and local strategy alignment
• Convey and represent portfolio strategies and tactics, and optimize portfolio mix for EMEA region and on local level. Close collaboration with Regional Marketing Managers to transform portfolio strategy to commercial success
• Actively improve therapeutic area product´s reasons to believe, and integrate these into positioning and tools. Work in project and transversal mode with the sales, medical & scientific affairs, market access, customer service, finance, logistics and Global & European marketing teams
• Work with internal and external agencies as well as internal Marketing Communication Managers to transform therapeutic area value proposition into customer focused messaging and according tools. Develop, adapt and tailor marketing communication assets and narrative as foundation for sales and marketing campaigns.
• Build product and portfolio business cases, considering full P&L metrics, for markets and segments to identify best product fit and return of investment
• Partner with global and regional Training teams, co-develop training content, track training success and sales skill levels, i.e. monitor training needs. Closely collaborate with regional commercial leadership to plan and execute commercial effectiveness
• Act as an interface between global, regional and local Marketing, MSCO, Market Access as well as Commercial teams
• Change HIV testing paradigms, activate funding, lead on deployment of solutions and activation of testing behavior. Use Marketing tools, but also actively as the HIV expert in the field with key stakeholders.
• Support the Launch Excellence Manager in driving EMEA product launches and geography expansion as part of cross-functional teams across the EMEA region.
• Consult Marketing Lead and Marketing Managers in creating EMEA and regional commercial and brand plans
• Continuously monitor the market and competition, conduct market analyses and transform into strategies and tactics to improve the therapeutic area portfolio positioning and grow the business.
• Track business metrics and actively propose actions to maximize the impact of the therapeutic area portfolio. Proactively create business opportunities and strategies to avoid risks.
• Externally, manage 3rd party vendors to partner with to complete our platform solutions and to build business/marketing relationships.
• Act as subject matter expert to develop pricing strategies, considering the position of the various products in the HIV portfolio
• Customer Centricity: gain and use deep understanding of perceived therapeutic area portfolio values, clinical pathways and funding streams.
• Deep understanding of HIV testing landscape and funding
• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Key stakeholder profiling and engagement planning
• Product features/benefits, product utilization and customer insights
• Develop competitor insights and transform knowledge improve therapeutic area portfolio value and positioning improvements Market dynamics (growth/decline key drivers, PESTLE analysis)
• Provide input and align with Global Strategic Marketing and Market Access Teams (customer segmentation, value proposition, product positioning, competition, pricing)
• Customer & KOL Engagement
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Customer & Association engagement to drive short- and long-term business goals
• Participation to ad-hoc special projects (regional / global)