Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news

LI-Hybrid

Team Overview:

ROLE OVERVIEW

We are looking for a consumer centric, business & data oriented, creative and innovative marketer with the ability to translate consumer needs into winning marketing strategies. The candidate should be able to think through consumer experiences and journeys to create and execute a holistic marketing strategy influencing operations teams to reach growth for the business. This position sits in the Food marketing team and is a regional role that leads the marketing activities that drive existing users to engage with the platform.
Role Responsibilities:

ROLE RESPONSIBILITIES

• Co-build the regional user engagement strategies alongside the operational teams including colleagues from all seniority levels in the region.
• Translate strategy into excellent execution against multiple key milestones and tight deadlines.
• Manage complex multi-functional projects and coordinate them across departments within the organization.
• Become an influential stakeholder within the Marketing team and other functional teams like Operations, Product, Legal and Research.
• Develop quantified learnings and strategic playbooks for solving various marketing challenges that can be leveraged and escalated at a regional level.
• Oversee our roster of creative developments to ensure effectiveness in their efforts against our business objectives.
• Bring big ideas to the table, and best in class plans, obtaining buy-in from key stakeholders and effectively and efficiently implementing ideas at scale through strategic brand programs and initiatives.
• Use internal data to find relevant insights that transform into effective insights and content.
• Enhance user experience through thorough analysis and partnering up with our internal product team.
  Role Qualifications:

ROLE QUALIFICATIONS

• +5 years of experience in Marketing, Business, and/or related backgrounds
• Exceptional critical thinking, problem-solving, and decision-making skills.
• Experience leading strategic integrated marketing campaigns, application of research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement and reporting a customer-first mindset with a deep passion for insights.
• A track record of being an energetic and optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders.
• Strong communication skills with the ability to influence upwards & sideways.
• Comfortable working in global and matrixed organization structures.
• A bias for action with a relentless focus on results and finally yet importantly you are a doer who can always find a way around to solve problems.
• Fluent in Spanish and English.
• Data driven, takes decision based on data analysis to impact business growth.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone’s best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.