WE ARE BETCLIC

A leader in Europe in sports betting and online games, Betclic is a French company with:

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• A community of 15 million players sport fans
• a wide range of sports betting, poker, casino games, and online horse betting
• More than 50 sports open to betting
• 400,000 sports events available to bet on each year
• 60,000 live sporting events broadcast each month
• More than 4,000 casino games to try out
• Over 2 million poker games played each month
• numerous official partnerships such as in France the FFF, Ligue 1 Uber Eats, the Coupe de France, Rugby Top 14 (LNR), the Betclic Elite in basketball (LNB), UBB, Boxers de Bordeaux…
• Headquartered in Bordeaux, Betclic is a multicultural and international company with more than 43 nationalities among its 950 employees in five European countries: France, Italy, Malta, Poland, and Portugal.

To find more information about us, please check our Corporate website: https://betclicgroup.com/en/discover/
Does the world of sports and games fascinate you? If you are a team-player, are ready to take on a new challenge, and have the ambition to build new solutions to offer our players a new and unique experience…
Betclic invites you to join the adventure!

JoinBetclic #WeAreBetclic

WHO WE ARE LOOKING FOR?

Employees with a good dose of humour, respect and kindness, a little zeal and a real passion for their profession!

This job is for you if:

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent demonstrated experience in marketing.
• 3 years of experience in marketing, with a focus on esports, gaming, or related industries.
• Proven track record of developing and executing successful marketing campaigns, preferably within the esports or gaming space.
• Deep understanding of the esports ecosystem, including key players, trends, and fan communities.
• Excellent written and verbal communication skills, with the ability to create engaging content tailored to different platforms and audiences.
• Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Passion for gaming and esports, with a genuine interest in the culture and community surrounding competitive gaming.
• Organised and detailed oriented.
• Excellent level of spoken and written English.
• Microsoft Office.
• Another native language: French, Portuguese, Swedish & Polish

Indefinite position to be filled as soon as possible in Portugal/Malta/Poland. Remote candidates can also be considered

In this context, your duties are:

• Develop and implement comprehensive marketing plans to promote Betclic’s esports initiatives, including tournaments, events, sponsorships, and partnerships.
• Work with internal/external stakeholders to create compelling content for various platforms, including social media, websites, email newsletters, and more, to engage with the esports community and foster brand loyalty.
• Collaborate with the content creation teams to produce high-quality multimedia assets, including videos, graphics, and written articles, that resonate with esports enthusiasts.
• Manage and grow Betclic’s presence on esports-specific platforms and forums, such as Twitch, YouTube, Discord, and Reddit, through community engagement and strategic content distribution.
• Work with the Influence Marketing teams to identify and cultivate relationships with key influencers, teams, and organizations within the esports ecosystem to expand Betclic’s reach and enhance brand credibility.
• Oversee and manage the relationship with sponsored esports teams, ensuring alignment with country strategic objectives, brand values and maximizing mutual benefits.
• Analyze marketing performance metrics and use data-driven insights to optimize campaigns, drive continuous improvement, and achieve KPIs.
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to inform marketing strategies and maintain a competitive edge.