EssenceMediacom | Associate Director, Analytics

at  EssenceMediaCom

YOUR IMPACT:

• Co-create and develop annual global learning agenda;
• Organise and lead E@S processes on EMC side across all OUs, including tests set-up, tests tracking, measurement for E@S, learning sharing and implementation;
• Develop measurement and analytics approach for E@S depending on the type of the test / hypothesis, etc.
• Provide expert opinion on channel and digital media measurement solutions specific to testing and experimentation to clients & account teams;
• Expand E@S process beyond media in collaboration with broader WPP TCCC teams;
• Collaborate with TCCC E@S, Media and Analytics teams, broader WPP agency teams and EssenceMediaCom local OU teams;
• Manage relationship with client’s team;
• Set (in collaboration with TCCC partner agencies) automation & reporting strategy and roadmap for E@S;
• Liaise with operations leads to integrate E@S into ways of working processes.

YOUR PEOPLE SKILLS:

• You should have previous experience in managing clients and / or multiple stakeholders inside the organisation
• You know how to drive positive collaborative interactions among key team members and client stakeholders
• Should be a keen listener, that is able to interpret the needs of the client

YOUR KNOWLEDGE & ABILITIES:

• Digital channel generalist although focused experience in Paid Social (and Programmatic) is desirable
• Focused experience in media performance analytics and measurement
• Good knowledge of main testing & measurement techniques: Match Market tests, A/B testing, Brand Lift studies
• Have worked with Media Mix Modelling partners and/or can understand the impact of different attribution models is also a positive
• Willingness to learn new tools, frameworks and channels
• Understanding of the fundamentals of marketing and performance media, client management, and team dynamics
• An Microsoft Excel or similar data manipulation/spreadsheet pro with the ability to quickly identify trends, issues, anomalies

YOUR QUALIFICATIONS:

• Bachelor’s Degree or Apprenticeship in a relevant area preferred
• 4+ years’ experience in Digital Media and / or Media analytics
• Experience in working with media platforms (Meta, DV 360, etc) and Marketing technology/tools such as Google Analytics, Adobe. If not with the tools but at least should be able to sketch the usability of these tools.

We are seeking a highly motivated and organized Measurement & Analytics Associate Director (AD) to join our team at EssenceMediacom to join the Coca-Cola team in APAC and focus on supporting strategic TCCC initiative Experimentation @ Scale (E@S).
Experimentation at Scale AD role will focus on driving testing workstream (E@S) for TCCC across APAC.
In this role you will be main point of contact for Experimentation@ Scale initiative in APAC, working with global EssenceMediaCom Data and Experimentation team, APAC TCCC E@S team and APAC EssenceMediaCom teams.
Key objective of the role is to lead an initiative in the region, including: define key testing areas and coordinate learning agenda with the global priorities, strengthen local expertise in testing and measurement, lead E@S project in APAC collaborating with various teams internally and on TCCC side.
The primary role is to co-create and execute learning agenda for TCCC in APAC: from ideation to execution and analytics, working alongside with analytics and executional teams in each of the APAC markets.
Associate Director will work closely with TCCC global Data & Measurement lead, client teams and local Operating Unit (OU) client teams .