Event and Experience Lead, APJ

at  SAP

BRING OUT YOUR BEST

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

PREFERRED QUALIFICATIONS

• Minimum 15 years of marketing experience
• Project management and leadership (medium to large-scaled projects)
• High change agility
• Experience working with sales / business leader and teams
• Experience in B2B marketing and high-tech marketing
• Coaching and mentoring junior, specialist and senior specialist level colleagues
• Fluent English and any other language are a bonus

EDUCATION

• Education Bachelor’s degree or equivalent

JOB SPECIFIC SPECIALIZED SKILLS & SCOPE:

• Strong communication and interpersonal skills and ability to work with different personalities
• Self-starter who desires to show ownership and commitment to the job
• Strong team player
• “Can-Do” approach to a wide and rapidly changing workload
• Flexibility and willingness to work on a broad variety of tasks
• Enjoy working in a virtual and versatile environment
• Job entails ~ 10% travel

KEY RESPONSIBILITIES & TASKS

Event and Experience Marketing lead supports the planning, development, content creation, project management, financial healthy practices and successful implementation of Tier 2 physical and virtual events for targeted audiences in alignment with SAP corporate strategy, the overall regional Marketing strategy and the specific Line of Business strategy (if applicable) outlined for the activity. These plan/programs are focused on creating brand awareness, audience expansion, demand generation, pipeline acceleration, loyalty, advocacy, customer adoption and retention, in all possible interactions, virtual/online or physical, with customers or potential customers, partners and other targeted audiences (e.g. developers). In most cases the successful development and implementation of these projects will require the close collaboration with relevant internal and external teams, including agencies, in a global, regional and local footprint to integrate the joint efforts with emphasis on the customer-first mindset. This collaboration will support the alignment on branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and online and/or physical events and all the other marketing tactics, channels and vehicles to create and deploy orchestrated activities to serve the goal of the plan/program.

TYPICAL SET OF TASKS WILL INCLUDE:

Market Research/Analysis - Professionally gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Expertly understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs in order to develop new opportunities to expand SAP market share or reach new audiences.
Strategy Execution and Planning – Work independently to translate the strategy and business objectives into effective marketing plans, including the respective programs and tactics.
Content and Messaging Development to support the Customer Journey - Expertly apply a broad range of knowledge to develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and/or campaigns. Evaluate new techniques and making use of best practices to create repeatable processes and content.
Customer Experience Management - In line with the marketing mission, strategically manage development and independently deliver integrated and valuable customer experiences in any of the marketing programs, tactics and activities, whether is through digital or physical channels
Stakeholder and Internal Customers Management – Proactively align with business stakeholders in clearly defined projects to ensure marketing programs successful orchestration and execution. Share knowledge and expertise and be seen as the go to person for continuous evangelization of the marketing strategy, plans and results and collaborate for refinement.
Ecosystem Management – Expertly plan and develop comprehensive plans on how to consider and/or leverage and integrate efforts with different routes to market such as channels, ecosystem and developers’ communities to optimize impact and reach of respective marketing program.
Data and Performance Management - Demonstrate high level of expertise in the evaluation of overall performance, including business progress, program performance and business impact, in order to optimize programs. Guide others and professionally advise execution teams on configuration, execution and best practices.
Financial Health Practice & Compliance – Expertly advise on or manage the execution of the planned programs within the targeted financial guidelines, define the appropriate budget management and corresponding reporting. In line with respective policies, guidelines and management decisions, manage programs and projects in conjunction with other team members and defined marketing agencies, with a customer-first mindset, to achieve the highest quality of service.