Events and Marketing Assistant, SON

at  Thompson Rivers University

The Events and Marketing Assistant is responsible for assisting staff and faculty in the planning, coordinating and delivering a wide range of website support, activities, special projects and events for the School of Nursing. The position works closely with the SON Leadership Team to support the broad communication and marketing strategies within the School. Aligning content with TRU Brand, TRU’s Strategic Priorities and departmental strategic goals, the Events and Marketing Assistant liaises with a variety of on-campus departments and relevant off-campus community partners to support the delivery of events, activities and special projects. This position will also assist units with all web related issues, changes and updates.

EDUCATION

• Bachelor’s degree in Business or Arts, or related field

EXPERIENCE

• Two (2) years’ related experience, including:
• Creating and executing marketing plans for events
• Designing marketing materials and updating the web and social media outlets
• Working with a team
• Preparing websites and coding

SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB

• Ability to plan, organize and prioritize work to meet multiple deadlines and project requests with attention to detail
• Proven ability to communicate effectively both verbally and in writing for diverse audiences
• Demonstrated advanced computer literacy skills in MS Office or comparable software, Adobe Suite and desktop publishing skills
• Demonstrated understanding of Google Analytics and SEO
• Demonstrated experience working with an Active Content Management system or other website maintenance experience, including HTML code
• Demonstrated experience in marketing and internal/external communications, social media, video development and teleconferencing
• Advanced knowledge of the Event Planning industry
• Ability to work independently within established accountability and timeline guidelines
• Demonstrated ability and commitment to serving diverse students and stakeholders, knowledge of post-secondary environment

• Assists faculty and staff in executing events: organizing and coordinating schedules, booking spaces, hosting visitors, maintaining invitee databases, designing and distributing marketing materials, coordinating with multiple units on campus, outlining and executing marketing plans, setting up sites, preparing gift bags, organizing catering contracts, booking required equipment and ensuring seamless overall event hosting in a variety of venues.
• Assists in the design, development and delivery of events or special projects. Ensures that project criteria standards and timelines are met within established guidelines.
• Assists units with website changes; creates and maintains a schedule to update online materials.
• Designs, updates and distributes marketing materials: sandwich boards, bulletin boards, posters in classrooms, CCTV slides and others.
• Supports faculty and staff with marketing campaigns and social media activities aligning with the SON communications plan.
• Assists faculty and staff in creating, tracking and maintaining repositories for events, marketing and communications.
• Prepares reports and presentations according to project requirements.