Events & Sponsorship Manager NSW

at  Diageo

Job Description :
Who are we?
From humble beginnings to extraordinary futures, Diageo is centred on crafting incredible stories of ambitious possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, UDL and Reeftip, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.
About the role
The Events & Sponsorship Manager will be responsible for managing a portfolio of existing customers plus recruiting business as new players enter the Australian events landscape. This role will work with multiple functions across the Diageo business to bring these partnerships to life (i.e. Marketing, Finance, Supply, Legal & Field) and will provide full account management to each of these new partnerships.
The ideal candidate will have extensive knowledge of the NSW music, sporting and cultural events scene and the commercial acumen to analyse which of these opportunities provide a sound return for Diageo under both a commercial and marketing lens.
We’re looking for someone who can work autonomously, as well as be a positive contributor to both the NSW State team & National On Premise/E&S Teams.

So, what does this role look like for you?

• Contribution to the delivery of the Business Unit Trading Profit, by maintaining standards of Account Management for the Business Unit
• Management of major Advertising & Promotion and Sponsorship budget
• Development of the Customer Joint Business Plans & Events Programs
• Ensures that the Business Unit is reflected in the Diageo trading strategy, commercial plans and marketing brand plans.
• Manage customer account relationships and activity for all major promoters and at all major event venues
• Proactively seeks out new opportunities for Diageo’s portfolio and for partnering with Customers within the Business Unit and builds and influences relationships within that organisation.
• Onsite management of Diageo brand activations and key event visibility items (managed both by the E&S manager and by an external agency for larger scale events)

What will you bring to the table?

• Strong Industry knowledge & connection in NSW (Customers, Caterers, Stadiums, Promotors, Wholesalers)
• Good prioritization & Time management skills
• Strong stakeholder management & influence (Ability to flex styles with varied customer base)
• Can work autonomously and flexibly around needs of customers/events
• Good commercial Acumen & brand building/activation experience

What are the benefits?
We are an organisation that creates products that are part of celebrations, and our culture reflects this. At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.
You will also be rewarded through competitive salary and monetary benefits including bonus, flexible leave entitlements and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, volunteering days and workplace giving, and subscriptions to mental health and fitness platforms.
Our commitment to inclusion and diversity:
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
At Diageo, we pride ourselves on our fast paced, bold and agile culture. In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close 8th April
Worker Type :
Regular
Primary Location:
Sydney HQ
Additional Locations :
Job Posting Start Date :
2024-03-2

• Contribution to the delivery of the Business Unit Trading Profit, by maintaining standards of Account Management for the Business Unit
• Management of major Advertising & Promotion and Sponsorship budget
• Development of the Customer Joint Business Plans & Events Programs
• Ensures that the Business Unit is reflected in the Diageo trading strategy, commercial plans and marketing brand plans.
• Manage customer account relationships and activity for all major promoters and at all major event venues
• Proactively seeks out new opportunities for Diageo’s portfolio and for partnering with Customers within the Business Unit and builds and influences relationships within that organisation.
• Onsite management of Diageo brand activations and key event visibility items (managed both by the E&S manager and by an external agency for larger scale events