Executive Manager, Media Planning

at  COMMONWEALTH BANK OF AUSTRALIA

YOUR EXPERIENCE AND QUALIFICATIONS:

• Minimum of 10 years’ experience within Marketing/ Media or digital
• Experience of 5 years + managing and leading high performing teams
• Deep understanding of the media landscape
• Ability to effectively manage & influence stakeholders and external partners.
• Evidence of strong project management skills including time management and demonstrate ability to influence and negotiate with senior colleagues to achieve the positive outcomes.
• Ability to use strategic planning and thinking to build and deliver advertising and marketing plans aligned to key target metrics.
• Have the presence and confidence to present recommendations and facilitate meeting with senior managers and be capable of influencing outcomes.
• Exceptional communication skills - written, verbal and presentation skills.
• Proactive, positive attitude, self-starter who takes ownership to drive toward an optimal outcome - able to think outside the box and deliver pragmatic and creative business solutions.
• Strong vendor management and negotiation skills
• Understanding of media analytics that drive business results.
• Highly numerate with a quantitative mindset
• Excellent accuracy and attention to detail
• Strong project management

• Strategic development of the groups media strategy and investment to deliver on the groups business objectives.
• Development of our channel strategy principles and ensuring that the group adheres to the principles.
• Responsible for the Group’s media agency relationship; ensuring quality outputs and channel planning and innovation that drive value across the CBA Marketing team
• Manage key publisher relationships with agency partners to ensure strong partnerships and access to first to market opportunities or ways to leverage our data for better campaign delivery.
• Responsible for tracking and optimising media investment levels across channels
• Responsible for media capability uplift in media across Marketing
• Identify productivity opportunities across the internal media team and external media team to drive efficiency.
• Responsible and accountable for the Operational Risk that could occur with our media agency with campaign execution.
• Development of end-to-end process view of campaign execution and the delivery of controls to mitigate Risk
• Analyse new media products and capabilities as they are released into the market and contribute to the design of an innovative and future focused media technology strategy.