EXPERIENCE MARKETING SPECIALIST

at  JobBusters AB

JOB DESCRIPTION

We are seeking an Experience Marketing Specialist to our well-known client in Stockholm!
The Experience Marketing Specialist is, as part of the Experience Marketing Team BA Europe & APMEA, and contributes to a deep understanding of our client’s target audiences while ensuring that new products and services solve real consumer problems.
In this role, you will be responsible for supporting and growing the Taste (FPP/FPS) category by developing marketing assets that drive conversion and purchase intent.
You will also support the end-to-end Commercial Launch process for assigned projects, working across functions and geographies to deliver compelling launch materials.

Job Responsibilities:

• Work closely with the Experience Marketing Managers for FPP / FPS and cross-functional stakeholders on selected projects and activities that drive our client’s experience and messaging development, through consumer insights, competitor benchmarking, market assessments, and other analysis.
• Support the Experience Marketing Managers in managing elements of large-scale projects.
• Work together with Experience Marketing Manager/s to secure launch excellence towards target audiences.
• Project manage the Commercial Launch process for selected projects, with the support of Marketing operations, ensuring that high quality assets toolkits are available for markets on-time and in full.
• Support the creation of brief for marketing materials development.
• Collaborate with Marketing Operations team and content team to manage content development.
• Ensure local execution aligns to the client’s brand guidelines and that countries are utilizing content that is provided in an effective way.
• Represent the BA Marketing team in discussions relating to new product development.
• Work closely with the local market teams to ensure content is being developed to support local requirements.
• Together with the Experience Marketing Managers, share best practices, identifying opportunities to drive synergy and scale across the BA EA.

The role of Experience Marketing is to be the cross-functional connection that influences development and then leads the end-to-end articulation of these experiences, from ideation, to launch, through the creation of outstanding content and execution plans.

QUALIFICATIONS

• You hold a university degree in Marketing or related area.
• You have several year’s professional experience in consumer-driven companies in either product, marketing or business development functions with proven results.
• You have project management skills.
• You are fluent in English both oral and written.

PERSONAL QUALITIES

We are seeking an individual who is passionate about the consumer and dedicated to delivering simply outstanding experiences. In their dynamic work environment, agility is key; with multiple projects running simultaneously, flexibility and adaptability are essential. The ideal candidate is collaborative, capable of building trust, fostering good working relationships, and communicating effectively with colleagues across various functions. You are organized, adept at setting the pace and priorities, and bringing a methodical approach to achieving your goals.
Your energetic nature is infectious, inspiring and engaging colleagues and collaborators to achieve, deliver, and take accountability for their work. As a fast learner, you can quickly adapt to unfamiliar situations, and your strong analytical skills ensure you are data-driven in your decision-making process.

• Work closely with the Experience Marketing Managers for FPP / FPS and cross-functional stakeholders on selected projects and activities that drive our client’s experience and messaging development, through consumer insights, competitor benchmarking, market assessments, and other analysis.
• Support the Experience Marketing Managers in managing elements of large-scale projects.
• Work together with Experience Marketing Manager/s to secure launch excellence towards target audiences.
• Project manage the Commercial Launch process for selected projects, with the support of Marketing operations, ensuring that high quality assets toolkits are available for markets on-time and in full.
• Support the creation of brief for marketing materials development.
• Collaborate with Marketing Operations team and content team to manage content development.
• Ensure local execution aligns to the client’s brand guidelines and that countries are utilizing content that is provided in an effective way.
• Represent the BA Marketing team in discussions relating to new product development.
• Work closely with the local market teams to ensure content is being developed to support local requirements.
• Together with the Experience Marketing Managers, share best practices, identifying opportunities to drive synergy and scale across the BA EA