Experiential Marketing Associate - Ambassadors

at  CORE SPACES LLC

WHO WE ARE

Core Spaces (Core) is more than a real estate company, it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.

WHAT WE DO

Founded in 2010, Core is a vertically integrated company, focused on acquiring, developing, managing, and lending across the student housing and build-to-rent (BTR) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven client service. In its award-winning student portfolio, Core currently owns and/or manages over 37,400 beds and has a pipeline of over 35,000 beds in various stages of development. Core’s BTR division currently has approximately 4,000 homes under development and in its pipeline in high growth metros across the country.* For more information, visit www.corespaces.com.

• Portfolio and pipeline numbers as of Q1 2024

POSITION OVERVIEW

The Experiential Marketing Associate - Ambassadors play a crucial role within our marketing team, focusing primarily on the management and oversight of our brand ambassador programs across student markets nationwide. This position is responsible for recruiting, training, and managing a diverse team of brand ambassadors, ensuring they are fully equipped to represent our brand effectively in various student communities. You will be instrumental in developing relationships with leaders and influential individuals within these markets, enhancing our brand’s reach and impact through strategic ambassador engagements.

YOU’LL CRUSH IT IF YOU HAVE EXPERIENCE WITH

• Project Management practices and software such as ClickUp, Asana, Monday, etc.
• Experience with brand ambassador management platforms such as Social Ladder.
• You have a genuine passion for the student housing industry and a deep understanding of the unique challenges and opportunities it presents.
• Confidently taking calculated risks and using bold decision-making skills to set Core Spaces apart.

ORGANIZATIONAL STRUCTURE

Reports to: Manager, Experiential Marketing - Student Housing
Direct Reports: Brand Ambassador Leads
Disclaimer: Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.
As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.
Compensation for this role begins at a base salary of $70,000 + 10% annual bonus

• Brand Ambassador Management: Oversee the recruitment, training, and management of brand ambassadors, ensuring they align with our brand values and effectively communicate our message to the target audience.
• Traffic Generation: Design and implement strategies specifically aimed at driving substantial foot traffic to our new development communities. Focus on converting this traffic into tangible leads and residents through memorable, personalized experiences that showcase the lifestyle and advantages of our community.
• Performance Monitoring: Implement and manage systems to track the performance and activities of brand ambassadors, ensuring all initiatives are executed effectively and meet our strategic goals.
• Administrative Oversight: Handle administrative tasks associated with the brand ambassador program, including scheduling, compensation, and compliance with organizational policies.
• Issue Resolution: Act as the first point of contact for any personnel issues among brand ambassadors, resolving conflicts and ensuring a positive, productive team dynamic.
• Reporting and Feedback: Regularly report on the progress and impact of brand ambassador activities, providing feedback and insights to senior management for continuous program improvement.
• Team Leadership and Mentorship: Lead a team of enthusiastic brand ambassadors, guiding them in the execution of brand ambassador activities and partner programming. Foster a creative and collaborative environment that encourages innovation continuous improvement and accountability.
• Identify and implement new marketing channels: Stay up-to-date on emerging marketing channels and trends in new markets, and be able to identify and implement marketing tactics that can drive engagement and increase brand awareness.
• Occasional travel may be necessary as needed
• Perform all other duties and tasks as assigned by management
• Must be able to complete all physical requirements of this role with or without a reasonable accommodation