FAP Brand Development Manager

at  Ferrero

COMPANY DESCRIPTION

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

WHO WE ARE LOOKING FOR:

• University degree in Marketing or Economics
• 5+ years of relevant marketing experience with strong expertise in FMCG and Brand Marketing and strong emphasis on Strategic Marketing
• Understanding of Asian markets in terms of consumer, culture and FMCG dynamics
• Strong project management skillset, understanding of traditional and digital media, digital platforms/channels
• Good analytical ability and cognitive thought, experience in data analysis and interpreting
• Ability to effectively collaborate across functions and with multiple stakeholders, good team working skills
• Agility and capability of adapting / multi-tasking in a fast paced and continuously changing environment
• High sense of responsibility and proactivity, anticipation of issues and proposal of solutions
• Excellent interpersonal and communication skills, advanced time management and organizational skills
• Advanced MS office (Excel, PowerPoint) skills, SAP
• Fluency in English, written and spoken

ABOUT THE ROLE:

The role is aimed to develop strategies for Brand(s) by developing and implementing ideas and project to significantly contribute to growing market share and competitively positioning.

MAIN RESPONSIBILITIES:

• Develop brand strategies and provide insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget
• Participate in preparing key strategic plans defining volumes, P&L, activity plan
• Manage advertising, promotion, research and market analysis costs
• Give direction on positioning in comparison with competitors’ actions
• Verify former price lists and evaluate the right product mix
• Contribute to new product development (NPD) strategy development
• Drive innovation through new product and strategy development
• Develop the advertising strategy and managing creative agencies
• Monitor the outputs related to the brand plans and participation in the definition of the promotion strategy
• Supervise material development activities (e.g. execution of packaging development and new packaging / labeling projects)
• Execute conventional and digital media mix planning and follow-up
• Analyze results and data of tests, calculating KPIs and proposing actions
• Participate in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
• Be responsible for project and people management activities

HOW TO BE SUCCESSFUL IN THE ROLE AND AT FERRERO:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.