Field Events and Marketing Specialist

at  Purple Wave Inc

Attention all marketing and event enthusiasts with a passion for adventure! Purple Wave, the trailblazer in the used equipment online auction industry, presents an exhilarating opportunity for you as a Field Events & Marketing Specialist. Imagine this: you, as the intrepid Field Events & Marketing Specialist, embarking on an assigned epic expedition throughout the vibrant landscapes of Colorado, Kansas, Nebraska, and Oklahoma, along with the surrounding regions. Your mission? Dive deep into the heart of agriculture, construction, and government sectors, coordinating, attending, and evaluating trade show activities and industry events with precision and flair. This exciting role allows you to meet people, build relationships, and showcase the Purple Wave brand at every event, making a lasting impact.
The Field Events & Marketing Specialist is responsible for coordinating, attending, and evaluating trade show activities and industry events as a vital member of the Marketing Team, with a focus on the agriculture, construction, and government sectors. This role encompasses the execution of various trade show-related tasks and responsibilities, including event logistics and administrative duties. The Field Events & Marketing Specialist plays a crucial role as the face of Purple Wave, serving as a knowledgeable and approachable brand representative during trade shows and industry events. The position requires substantial independence and involves booth setup, teardown, and loading. Approximately 50% travel is anticipated for this role, with travel durations ranging from 1 to 4 days per event. Flexibility, including occasional weekend work, is essential.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Proven experience in coordinating and managing trade show activities and events.
• Strong interpersonal and communication skills to effectively represent the company’s brand.
• Excellent organizational and time management abilities.
• Detail-oriented with a high level of accuracy in administrative tasks.
• Self-motivated and capable of working independently in various field environments.
• Flexibility to adapt to a dynamic schedule, including weekends as needed.
• Willingness to travel up to 50% of the time, with travel durations ranging from 2 to 5 days.
• Knowledge of the agriculture, construction, or government sectors is a plus.
• Spanish speaking bi-lingual candidates encouraged to apply
• Candidates may be requested to complete position specific skills assessments
• Applicants must be either a U.S. Citizen or eligible to work in the U.S.
• Requires the ability to satisfactorily complete a background check
• Candidates must possess a valid state driver’s license.

ABOUT PURPLE WAVE

Visit us at: PurpleWave.com
Purple Wave Auction is a leader in the equipment auction industry focusing on construction, ag, fleet, and government equipment. We are a data-driven, quickly changing and evolving, growing organization. Our focus is on marketing the assets we sell for our customers to find the highest quality bidders for the best recoveries for our sellers. We strive to make this transaction Straight, Simple, and Sold. We live daily by our core values of trust, team, care, and passion to be the place people want to work and our customers want to return to for their equipment buying and selling needs for their businesses.

Purple Wave Auction is the largest no-reserve Internet auction company in the Midwest.

• We have over 250 employees, nearly doubling in size in the last three years.
• We have a robust tech team and continue to invest in progressive techniques to enhance our services.
• While working at Purple Wave, you will have the opportunity to help our mission of being the easiest, most straightforward place to buy and sell used equipment.
• Purple Wave empowers its employees to solve problems effectively in a family-run business culture.
• We provide opportunities for continued education as you grow your career with tuition reimbursement. We have a generous benefits package in one of the fastest-growing companies in the area.

Purple Wave is looking for an enthusiastic person to join our growing team to support our customers as we bring our values of Trust, Team, Care and Passion to them.

RESPONSIBILITIES:

• Coordinate and manage all aspects of trade show and industry events participation, ensuring seamless execution.
• Attend trade shows and events, representing Purple Wave in a professional and engaging manner.
• Handle administrative tasks related to trade show and event participation, such as hotel reservations, event registrations, calendar invites, and pre/post-show requirements.
• Independently set up, tear down, and load trade show booths and materials.
• Collaborate with the Marketing Team to develop and refine trade show strategies and presentations.
• Work with and develop strong relationships with the field sales team.
• Maintain calendar of events and attendance for assigned territory.
• Evaluate the effectiveness of trade show activities, gathering feedback and data for continuous improvement.
• Stay informed about industry trends, competitor activities, and emerging technologies relevant to trade show coordination and event management.
• Develop and maintain relationships with the associations. Monitor brand representation including use of logo at associations, events and other.
• Interact with other trade show exhibitors to develop relationships and marketing the Purple Wave brand.
• Corporate Sponsorship for events - research, negotiation, development with local, state and national related industries.
• Undertake additional assigned duties as requested.