Field Marketing Manager - Central

at  SADA

JOB REQUIREMENTS

Required Qualifications:

• Based in central US region, preferably Austin, Dallas, or Chicago
• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years B2B marketing experience, especially in field marketing, with specific focus in technology
• Experience in the technology industry and familiarity with the SaaS / Cloud sector a plus
• Experience with event planning and management, as well as speaker and budget management
• Experience with Google Workspace and Hubspot automation tool a plus
• Highly organized and detail-oriented with the ability to handle various tasks simultaneously, all in a very fast-paced environment
• Clear, thoughtful communicator across all levels within and outside of an organization, from the leadership team to customers
• Inquisitive and collaborative with a positive attitude and go-getter mentality
• Quantitative, analytical, and problem-solving skills; should feel comfortable with basic data analysis and be able to use data to make decisions and provide reporting to management
• Results-oriented with a solid understanding of how to prioritize and execute against a strategy
• Always looking for room to improve workflows, processes, execution, relationships, etc. and able to push the boundaries of what more can be done

• Deliver programs within outlined budget and analyze the effectiveness of marketing programs to determine ROI aligned to Central regional marketing goals
• Develop impactful communications to internal and external stakeholders including email campaign content, sales collateral pieces such as datasheets, presentations, etc.
• Work collaboratively with the Google Cloud partner marketing teams to scale programs and drive net new opportunities.
• Develop actionable pipeline insights by analyzing intent data and territory insights provided by Sales leadership across SADA and Google Cloud.
• Build and execute ABM 1:1 and 1:few account plans aligned to regional sales team goals.
• Develop and execute impactful customer and partner-facing events
• Attend events/roadshows to ensure flawless execution, including sales and management prep, content and demo preparation
• Manage post-event activities, including processing the list of attendees, writing lead follow-up collateral for sales, and reporting on results of outreach
• Collaborate and communicate with cross-functional teams. Surface key programs and insights to Sales teams and collaborate with centralized Marketing teams by sharing field feedback to inform upcoming initiatives
• Serve as a trusted advisor to Sales leadership and regional sales pods by ensuring adequate pipeline coverage, providing regular data-driven marketing updates, and surfacing subregional needs to broader marketing organizations
• Provide quarterly business reviews to upper management and sales leadershi