Field Marketing Manager
at Ensign InfoSecurity
Singapore, Southeast, Singapore -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 01 Sep, 2024 | Not Specified | 01 Jun, 2024 | 3 year(s) or above | Content Marketing,Target Segmentation,Growth Acceleration,Reporting,Lead Generation,Project Management Skills,Interpersonal Skills,Campaigns,Live Events | No | No |
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Description:
Ensign is hiring !
We are seeking a dynamic and results-driven Field Marketing Manager to join our growing team. In this role, you will be responsible for driving Account-Based Marketing initiatives, lead generation, and nurturing programs to fuel our sales pipeline. The ideal candidate will have a strong background in creating and implementing targeted marketing campaigns, developing compelling content, and executing innovative events. This is a unique opportunity to play a pivotal role in shaping the success of our field marketing efforts.
Responsibilities:
ABM Lead Generation and Nurturing:
- Lead the development and execution of ABM strategies to engage targeted accounts and contacts.
- Implement personalised nurturing campaigns to accelerate the buyer’s journey.
Content Development and Event Management:
- Create relevant and compelling content to support ABM and lead generation efforts.
- Plan and execute multi-part events, webinars, and digital advertising campaigns to enhance brand visibility.
Pipeline Acceleration Programs:
- Develop and implement programs to accelerate the sales pipeline for targeted accounts.
- Utilize marketing strategies to optimise pipeline velocity and conversion rates.
Marketing Effectiveness and Audience Segmentation:
- Identify opportunities to enhance marketing effectiveness through improved audience segmentation and targeted marketing strategies.
- Optimize processes to streamline and improve overall marketing efficiency.
Optimizing Customer Engagement:
- Implement strategies to maximise customer engagement throughout the marketing and sales funnel.
- Collaborate with cross-functional teams to ensure a seamless and impactful customer experience.
Campaign Measurement and Reporting:
- Maintain effective measurement systems to evaluate the performance of marketing strategies.
- Provide regular reports and analysis of campaign performance, making data-driven recommendations for improvement.
Brand Research and Customer Satisfaction:
- Conduct brand research to gauge brand awareness, sentiment, and overall brand health.
- Provide customer feedback and insights to inform strategies for brand enhancement.
Assist in Other Company Initiatives or Events:
- Assist in running various company initiatives or events, such as customer or internal staff training programs and recruitment initiatives.
Requirements:
- A minimum of 3 to 5 years of experience in ABM, Lead Generation, or digital marketing roles.
- Hands-on experience in executing innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns using live events, webinars, digital advertising, and professional networking.
- Experience in launching campaigns and reporting on results.
- Expertise in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns, including target segmentation and list acquisition.
- Knowledgeable in content marketing and inbound marketing to generate more qualified leads.
- Familiarity with the B2B sales cycle and strategic use of marketing communication for lead nurturing and growth acceleration.
- Ability to thrive in a fast-paced environment with high flexibility and adaptability.
Skills:
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication and interpersonal skills.
- Data-driven mindset with proficiency in campaign analytics and reporting.
- Creative thinking and problem-solving abilities.
- Familiarity with marketing automation platforms and CRM systems.
- Ability to collaborate effectively with cross-functional teams.
- Strategic mindset with a focus on achieving measurable business results.
- Proficiency in Microsoft Office Suite and other relevant marketing tools.
How To Apply:
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Responsibilities:
Please refer the Job description for details
REQUIREMENT SUMMARY
Min:3.0Max:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Singapore, Singapore