Field Marketing Media Executional Manager

at  visa

Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
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Lead omni channel media campaigns for Visa joint campaigns for our clients (banks, merchants, fintech’s, others). From strategy to results, with strong performance mind set.

• Be the point of contact for the media agency to client marketing initiatives.
• Understand and lead conversations and strategy around the ever-moving scenario of media recommendation.
• Strong media optimization mindset
• Strong accountability for the success of the plans and full activation in all channels
• Design social conversation, own channels updates
• Responsible for all media legal approvals and data privacy for the plans
• Be digital evangelist for client marketing for the region and stay abreast of key media and digital trends.
• Manage efficiencies to support client marketing teams to excel in new ways of marketing including media, content and digital best practices, training, guidance, Global deployments
• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.
• Work with multiple stakeholders, marketing leads, clients, regional and global teams
• Daily execution of the campaigns in partnership with the performance team for media optimization and A/B testing
• Deploy innovation projects and test different publishers and new partners/technologies for our Visa + client campaigns
• Work in partnership with the client marketing team to deploy brilliant content leveraged to each channel (offline, digital, social)
• Partner with cross functional teams, clients, agencies and media partners to drive seamless execution
• Strong communication skills to brief agency partners, media publishers and network partners to develop effective media plans and breakthrough programs
• Partner with Analytics team to define clear campaign goals and with the performance team to execute media accordingly.
• Manage multiple work streams, drive flawless execution and have a passion for testing & learning.
• Drive innovation and optimization across media ecosystem in service of helping to evolve Visa + clients’ go-to-market approach.
• Collaborates with internal Marketing/IT/Product/Clients and external agency functions on the development and implementation of marketing and media tools
• Lead conversations with IT and global marketing tech stack team to continuously improve our marketing tech stack in relation with client’s campaigns
• Understand and fully support data privacy policies

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications

Basic Qualifications

• 4 years of work experience with a bachelor’s degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD)

Preferred Qualifications

• 7-10 years of work experience and a bachelor’s degree or 6 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 years of experience with a PhD.
• Marketing/agency/media/digital experience, with planning expertise across the entire campaign ecosystem (from brief, to planning, media sufficiency, media split, channel planning, media execution including OTV, cable, digital, different DSPs and programmatic, PMPs, SEO, social media, format best practices, agency/client relationship, deals negotiation and performance)
• Experience leading digital campaigns at a digital agency or in the industry at a highly digital and consumer centric company
• Proficiency in Meta, TikTok, YouTube management platforms
• In-depth knowledge marketing campaign planning & execution, agency briefing/de-briefings, being comfortable at analyzing campaign ideas, media planning, digital plans (programmatic, social & search buying and optimization), assets and owned channels tagging,
• In-depth knowledge of digital media & content latest best practice including best publishers, formats, execution
• Understand how media impacts a consumer decision journey (from awareness, consideration, conversion, advocacy)
• Deep understanding of programmatic buying and media technology platforms.
• Good understanding of performance digital marketing and full-funnel execution
• Experience content optimization (DCO)
• Excellent communication skills to work at different levels of the organization, across the region, with global teams, agencies and partners.
• Fluency in Spanish and English.
• Experience in credit card, payment or banking industry is a plus.
• Entrepreneurial spirit, hands on, ability to self-manage
• Flexible, positive and resilient professional as demonstrated by adaptability, professional maturity and ability to manage by influence
• Strong collaborative skills who can pivot between strategy, creative and internal marketing teams with ease and speed

Please refer the Job description for details