Field Marketing Specialist - Western Cape

at  Red Bull

COMPANY DESCRIPTION

The Field Marketing Specialist (FMS) is the marketing expert of their territory and supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
They work with the FMM to build strong local networks in ensuring we are the most available and most relevant brand, through reach initiatives and ensuring the brand fits the everyday life of the consumer.
They help to create and implement marketing initiatives in the regions across (Student Marketing, Sports, Culture and Media Network leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs, nuances and therefore impacting the heart of local consumers.
Ultimately this leads to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job (Three days a week in field).

ORGANISATIONAL CAPABILITIES AND ENABLING STRUCTURE

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
• Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
• Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management.
• Support the national operations team to manage product stock with discipline.
• Maintenance and management of program tools, POSM, cars and other branded items in a premium manner.
• Student Marketing Program
• Implement and uphold the national recruitment, on-boarding and training module for consistency.
• Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
• Set every new hire up for success with a dedicated and consistent onboarding process.
• Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development to the ‘top’ shining stars.
• Lead and inspire the team by sharing the strategy and explaining how they fit into it, coaching on the job and inspiring them to focus on building brand and can love in their programs.
• Maintain a growth environment and coach Student Marketeers towards development.
• Plan and conduct regular brainstorming, planning sessions, team building activities and navigations.
• Identify and nurture Shining Stars for the potential space-to-shine opportunity.
• Work cross-functionally with HR & Legal to manage administrative tasks related to team employment (legal, contracts, payroll, etc.).

QUALIFICATIONS

• Preferably a former Student Marketeer with a perfect understanding of Student Marketing and loves and lives the brand (the perfect entry level job) and who has possibly done an internship.
• Understands the core scenes in the region and has strong networking skills.
• Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Leadership, motivation and team skills.
• Strong analytical, planning, budgetary and project management competencies with experience in Microsoft Office Programs
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.
• Valid driver’s license and willingness to travel in the Western Cape

ADDITIONAL INFORMATION

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application

Please refer the Job description for details