Financial Content Writer

at  Booth Partners

JOB DESCRIPTION

This is a remote position.

ABOUT THE JOB:

We are looking for a passionate content writer who can develop compelling content (long-form articles, social media, emails) around personal finance and insurance products. Interest in personal finance and insurance products is essential, as is a strong background in creating SEO-driven articles.

The Content Writer will be responsible for:

• Creating personal finance (Insurance) category long-form content focused on helping our readers optimize their spending across different insurance needs.
• Create short-form content for social media, eDMs, SEM etc that helps drive traffic to our website
• Optimize existing content by collaborating with in-house SEO Specialist through SEO Audits, and monthly content planning (based on Keyword SVs)

REQUIREMENTS

• Bachelor’s degree in English, Journalism, Public Relations or related communications field.
• 3+ years of editorial experience focused on long-form content (blog articles, campaign landing pages and other website content)
• 1+ years of experience in personal finance category writing, insurance preferably
• Outstanding command of the English language and passion for saving money.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it. Passion for authentic, relevant, quality, and easy-to-understand content that will provide valuable insights to our readers.
• Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience.
• Working knowledge of web analytics tools (Google Analytics) is a plus
• Working knowledge of SEO and how it affects content marketing
• Working knowledge of HubSpot
• Excellent verbal communication and interpersonal skills

• Creating personal finance (Insurance) category long-form content focused on helping our readers optimize their spending across different insurance needs.
• Create short-form content for social media, eDMs, SEM etc that helps drive traffic to our website
• Optimize existing content by collaborating with in-house SEO Specialist through SEO Audits, and monthly content planning (based on Keyword SVs