Franchise & Brand Marketing Manager, APAC

at  NBCUniversal

Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
NBCUniversal Singapore earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion.
Universal Pictures was the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and DreamWorks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula. Universal Pictures Theatrical Brand Marketing unifies the strategic positioning and approach to Universal’s event and franchise films across the studio, during theatrical release, and throughout the lifecycle of the franchise to ensure brand consistency.
Job Description
The Franchise Strategy and Brand Theatrical Manager, APAC will be responsible for assisting in driving the growth and development of NBCUniversal franchises by creating and managing innovative plans that maximize NBCU IP, particularly existing or future franchises, across the company and help ensure long-term success of the brands, and ultimately drive revenue and long-term value for NBCUniversal. The role will also be instrumental in managing, maximizing and coordinating the activities of all business units on Universal Pictures properties during the Symphony film window as well as helping maintain the brand value and needs on an on-going basis.
You will be reporting into the Vice President, Franchise APAC, working in tandem on key strategic projects across all franchises i.e. Universal and Illumination, and DreamWorks
You will also be an important regional brand lead working between the Global Franchise and Theatrical teams located in US and local Marketing teams (Theatrical and CP/Franchise) across APAC (Japan, Korea, Australia, SEA and India), advocating for regional needs, and adapting global franchise marketing strategies for APAC activation.

BASIC REQUIREMENTS:

• Marketing/Franchise Management specialist – preferably from the Media Industry.
• Interest in Consumer Insights, Marketing, Events, International market dynamics.
• Need someone with good exposure to the evolving digital/social environment. Knowledge of global/local digital platforms/gaming targeting kids and young adults.
• Has good contacts with creative, digital, event, media and third-party promotions agencies in the region. Has experience in working with these agencies on developing ideas and executing them.
• Proven record of working cross functionally with colleagues and teams – regionally and globally.
• Proactive and ‘Can do’ attitude.
• Excellent communication and presentation skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders.
• Relationship builder and collaborator – great interpersonal skills, able to flex style, understand needs, build a strong network and work within a matrixed environment.
• Creative problem and conflict solver –pro-actively seek solutions and look for ways to bring teams to drive one goal and find middle path.
• Able to travel and geographically mobile.

Theatrical Brand Marketing/Park/Symphony

• Support the Parks initiatives in APAC – USJ and USS. Help with the Approval process of various initiatives at the parks – marketing, entertainment, social/digital campaigns.
• Project manages and executes symphony activations - work closely with theatrical, Parks, CP, Network, TVD group to plan and execute key symphony initiatives
• Develop creative briefs and partner with creative agencies on Symphony activations in the movie window – generate ideas to implement across the region
• Manage production and distribution of all marketing and sales materials for titles including presentations, reels and collateral used studio-wide for global Promotions, Consumer products, International TV Distribution and Global Theatrical Marketing.

Franchise Strategy

• Assist local franchise teams on planning and execution of initiatives, including approval process
• Liaise with Global Franchise and local Franchise teams for input into seasonal early planning lifecycles. Provide input into the Franchise Planning Process ensuring integration of APAC regional and local market needs
• Partner with APAC Franchise head to manage Corporate Franchise budget –work with creative agencies to develop ideas across digital, social and experiential – with the intent to roll out the ideas across the region in the local markets
• Attend top-tier retail, KPM and licensee meetings in region, as requested to support with story beats and sensitive materials
• Support input to and analysis of key Franchise research projects, including brand health insights, content performance ratings and performance updates & analysis for TV & Theatrical
• Reviews and ensures brand integrity of all licensee and retailer marketing in region (TV and other high-profile submissions)
• Partner with regional social and digital teams for strategic planning, localization and campaign solutions, identifying tactics that drive innovation – including influencer campaigns

Qualifications