Fuel iX Product Marketing Manager

at  WillowTree

WHO WE ARE

In collaboration with our parent company, Telus International, we’ve launched Fuel iX, an enterprise-grade AI engine designed to help companies upgrade their generative AI (GenAI) pilots to production scale, deploy customized solutions faster, and effectively manage the technology responsibly.

QUALIFICATIONS

• 3-8 years of experience in product or content marketing or market analysis, preferably within the tech industry
• Strong analytical skills - able to conduct technical and/or market analysis and measure the efficacy of marketing initiatives and adjust accordingly
• Exceptional research, writing, and editing skills, with the ability to convey complex concepts in an accessible manner
• Proven ability to create high-quality content for a variety of channels and formats
• Lead cross-functional teams and/or vendors as needed to help with delivery
• Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
• World-class communication skills and ability to simplify the complexity/hype of the AI marketplace and clearly articulate our value story in a compelling way
• Experience working with enterprise software and/or SaaS

• Conduct in-depth market analysis and customer insights to inform our intelligence product and content strategy for Fuel iX
• Become familiar with core technologies related to generative AI and draw conclusions about the trajectory and state of the market
• Closely collaborate with Product Strategy and Business Development teams to highlight features, benefits, and unique value of our enterprise software solutions and drive product roadmap prioritization
• Meet with and assess software provider capabilities
• Shape and manage our partnering strategy and market positioning
• Develop and write technical reports, blog posts, and product marketing materials tailored to our audience of enterprise buyers