Full-Stack Marketing and Communication Lead

at  Lessonspace

COMPANY DESCRIPTION:

Lessonspace is an EdTech company based in South Africa, with clients and employees across the globe. We’re sometimes described as “Zoom for Teaching”, and our software is used by large online education companies and freelance tutors and teachers around the world.
We prefer to avoid the “Zoom for Teaching” comparison but if you had to provide a narrow description of our core product, it’d be a Virtual Classroom Software as a Service (see more of our market and competitors here)
Our team, though small in size (10-15), is diverse and passionate about revolutionising the education industry. With our global remote work policy, we promote flexibility and prioritise a healthy work-life balance for our employees.

JOB DESCRIPTION:

We are looking for an experienced Senior Marketer to join our team to lead all marketing efforts at Lessonspace.
For the time being, this will be our only full-time marketing hire and you will play a pivotal role in shaping our marketing strategy and driving growth, however it will involve a lot of hands-on work. The intention is for this to evolve into an executive leadership role in the near future.

• Define and implement a comprehensive marketing strategy to boost brand awareness and drive customer acquisition.
• Collaborate with all team members from sales, to product, to curriculum to align marketing initiatives with our business goals.
• Create compelling content to effectively communicate our value proposition across various marketing channels, including social media, email, partnerships, conferences etc.
• Plan and execute a variety of marketing initiatives from end-to-end, taking full ownership of projects.
• Track and analyse the performance of marketing campaigns, adjusting strategies as needed, and report on initiatives to keep the team up to date.
• Lead initiatives to improve user engagement, retention, and overall customer lifetime value.