General Manager, Marketing (CMO)

at  Parramatta Leagues Home of the Eels

WE’RE FOR YOU. WE’RE FOR COMMUNITY. WE’RE FOR THE EELS.

For nearly 70 years we’ve supported the Eels, our community, our members, and our people. And we’ll support you. Just like our humble beginnings, we’ll give you a fair go and support your career development and growth – qualifications optional. Whether at our Dural, Dundas, or Parra location, you’ll experience our fun, vibrant, flexible, and empowering culture. And we’re for benefits. Lots of benefits. Of course, we offer competitive salary packages, but that’s only the beginning. Fancy a free lunch? It’s yours! We think you’ll love it here. In fact, we think this might even be the highlight of your career – a place you won’t want to leave. Come join us for you, for better, for the best.

ABOUT US

Parramatta Leagues Club (PLC) is one of Australia’s most iconic Clubs in the Western Sydney region, strengthen by its sister club Vikings Sports Club (Dundas) and newly amalgamated Dural Country Club. We are passionate about bringing together our community, supporting local causes and offering welcoming experiences for our members and community by delivering exceptional service.
This is an exciting time to join our Club as we embark on the execution of our strategic plan which includes a refresh of our PLC Clubhouse, digital transformation across the Group, expansion of our facilities as well as exploring potential opportunities within our precinct.

Develop and manage digital marketing campaigns across a broad range of digital channels. Analyse market trends, positioning of competitors, customer behaviour and experiences to drive strategy. Develop analytical tools and processes that drive efficiency in media channels and platforms. Development of marketing personas to better understand customers across all business segments.

• Communit

ABOUT THE ROLE

This is a fantastic opportunity for a talented General Manager Marketing with extensive analytical, marketing, digital and communications experience to lead and manage the marketing function of the iconic Parramatta Leagues Club Group (the Group).
Reporting to the CEO and working alongside the Senior Leadership Team (SLT), this is an opportunity for a passionate marketing professional with influential leadership and management skills, to deliver on key strategic goals. As the owner of the “Member Experience” Strategic Pillar, the successful candidate will have a strong understanding of digital, social and traditional channels to implement strategic marketing, advertising and communication campaigns. The successful candidate must have a great mentoring approach and will be responsible for leading the Marketing, Communications, and Community teams and contributing to the wider business strategy.

KEY RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

• 
  Brand Awareness

Develop the Group’s Brand Strategy to reflect and communicate our purpose, values, and mission.

• Digital Marketing and Data Analysis

Develop and manage digital marketing campaigns across a broad range of digital channels. Analyse market trends, positioning of competitors, customer behaviour and experiences to drive strategy. Develop analytical tools and processes that drive efficiency in media channels and platforms. Development of marketing personas to better understand customers across all business segments.

• Community

Oversee the Groups Community ClubGRANTS program identifying opportunities to maximise Social Impact through collaboration with key strategic partners. Build the Group’s Community Connect Paid Volunteer program and collaborate with PNRL to leverage group opportunities.

• Business Growth

Plan and execute successful, broad, and targeted campaigns to drive growth. Partner with the IT department for the purpose of optimising CRM systems, marketing technologies, meta-data management, and website improvements. Work with the SLT and key stakeholders to ensure optimisation and effectiveness of marketing campaigns to align with the Groups business objectives.

• Team Leadership

Build a highly inclusive and collaborative culture ensuring team members thrive and
organisation outcomes are met.
To be considered for the role you will have the experience to deliver a marketing strategy that results in consistent growth and will be able to create and execute a plan to develop our brand, increase customer satisfaction and retention.