General Manager - Middle East & Africa (MEA)

at  Cambly

At Cambly, we’re navigating through a period of significant transformation: Generative AI is finally beginning to unlock the promise of advanced education, and internet-native marketplaces have enabled access to education in ways we have only begun to explore. This is a pivotal moment to join our team, offering a unique experience that blends Silicon Valley’s innovative spirit with the Middle East’s deep cultural richness, and rapidly advancing economies. This role presents an unparalleled opportunity to lead our efforts through global change, growth, and leverage an entrepreneurial mindset to own the business for one of our most strategically important regions.

REQUIREMENTS:

• Bachelor’s degree in Business, Marketing, Finance, or a related field
• 10+ years experience in a related field to Cambly’s business (EdTech, consumer internet, consumer marketplace, or app-based solution)
• 5+ years of people leadership experience, bringing inspirational qualities and know-how to help individuals reach their full potential
• Track record of bridging the local market with a multinational company’s global headquarters
• Strong business acumen and analytical skills in consumer behaviors and related marketing strategies and tactics
• Ability to make sound business decisions based on multiple options/scenarios and ability to evaluate performance based on data
• Entrepreneurial mentality, creative thinking, and an ability to set and execute a strategy autonomously with no playbook for success
• A passion for learning and teaching and excitement about creating opportunities for English learners
• Fluent in English and native in Arabic

• Plan, execute, and lead our vision of reaching every English learner in the Middle East and Africa with Cambly’s high-quality English language education.
• Be customer-obsessed by observing and listening to your users and devising strategies to solve their problems.
• Own the P&L for the regions with an eye to guardrails like CAC and LTV
• Collaborate with the Product, Engineering, Analytics, Finance and the C-Suite to identify and execute new growth strategies, set ambitious growth targets, and ensure new initiatives to achieve those targets.
• Partner with Brand and Performance Marketing to allocate your country’s marketing budget across different key online and offline marketing channels in a cost-efficient way to maximize growth
• Act as the legal representative of Cambly in each country, ensuring each one operates efficiently, and complies with local laws and regulations.
• Hire, retain, and develop our local team.
• Developing a well-defined point of view on the competitive landscape in the Middle East and African markets and positioning Cambly’s value proposition compellingly.
• Make resource allocation decisions across the Middle East and Africa, whether to launch a new country, or double-down and drive growth in an existing one