Gestionnaire de marque / Brand Manager

at  LAMOUR

ABOUT US

Family-owned and operated since 1953, Lamour Inc. has earned its reputation as the “Best in Class” choice for socks, performance wear, hosiery and intimates. In fact, we are among the top 5 global players in base layer active wear, the #1 global seamless manufacturer, & one of Canada’s leading sock manufacturers. As a one-stop shop, we work innovatively and passionately to deliver outstanding quality and value to a diversified international customer base. It is our focus on performance fabric technology and product innovation, investment in manufacturing excellence, speed to market, and supply chain execution that allows us to build meaning, strong, and long-lasting retail partnerships across multiple trade channels.

• Acts as lead point of contact for product development and brand related marketing, product packaging and brand approvals.
• Support product development process and liaison with Design, Sourcing, Production and Sales teams.
• Responsible for staying up to date on all brand guidelines and being the internal expert on the requirements from the licensor.
• Responsible for creating processes to ensure brand guidelines are maintained across all Lamour team processes, including but not limited to product development, packaging & sales materials
• Work closely with Sourcing team on costing and ensuring margin goals are being met.
• Create and maintain costing documents for proper profitability analysis by key customer.
• Mobilize and collaborate with other departments (Design, Sourcing, Creative etc.) to develop and achieve business/brand objectives and meet the deadlines for key projects/meetings such as:
• New product development
• Sales Materials
• Line Lists
• Seasonal Catalogs
• Analyze sales data and make recommendations on how to improve the existing product portfolio
• Keep up to date with market trends with respect to relevant product categories and competitive analysis of price points and offerings etc.
• Build seasonal catalogs with established branding guidelines as provided by Creative team, update, maintain and revise catalogs seasonally.
• Support Sales and Account Management as required with all tools and brand assets to support sales efforts.
• Ownership of samples received (reviewing all samples and organizing sample room with most relevant samples).
• Prepare samples for sales meetings with key accounts, assist in merchandising assortment and ensuring successful launch of all new items.