Global Brand Digital and Web Activation Analyst

at  Salesforce

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & Communications
Job Details

Main Duties & Responsibilities

• Web production of brand and cross-functional marketing campaign pages, product & industry page updates, and optimization of websites across our web properties
• Project management for campaign, web properties or product launches
• Owner of the content workflows for multiple regions and languages, which includes the connection with other teams and roles (translations, content, creative, QA) and final product handoff
• Audit of the content in terms of accessibility, responsive design, SEO, analytics, and brand guidelines
• Communicate effectively with stakeholders on set to ensure their needs are met.
• Dedicated to stay up to date on the latest ad tech tools and in alignment with digital standard processe

Project Management Responsibilities

• Marketing requests intake and backlog management and prioritization, fully aligned with key stakeholders’ needs
• Regularly provide digital strategists and key stakeholders a short and mid-term view of team capacity
• Enforce sprint model framework, including all its ceremonies (planning, daily, retrospective, others) and have a crucial role in the POD team management
• Lead status meetings, capture meeting notes/action items, maintain project schedule/docs, and engage in ongoing communication with requester/stakeholders
• Enforce and promote agile models for scale and efficiency. Help to redefine and measure success and impact metrics
• Project management foundations: Agile, Scrum, Kanban, Agile metrics, and Agile leadership
• Acts as the owner of the Project planning, execution, and handoff in the different delivery instances
• Supports Task distribution and constant prioritization of activities based on the overall pla

QA Responsibilities

• Builds and coordinates the test strategy based on project requirements and schedules
• Responsible for maintaining and enhancing the bug-tracking tool
• Build, audit, and maintain QA documentation (such as QA checklists, test cases, and other material) based on the current requirements and scope of a project
• Collaborates with the Web team to assess or diagnose problems and suggest possible solutions.
• Manages and maintains QA metrics to provide visibility around the team’s quality
• Acts as a bridge for other areas to gather the vital data and actions for the team plan execution
• Builds the vital documentation and communication to prioritize the team, activities, and processe