Global Brand Lead, Mucosolvan / Bisolvon

at  Sanofi US

Job title: Global Brand Lead, Mucosolvan / Bisolvon

• Grade: L3-2
• Hiring Manager: Valentina Ciobanu
• Location: FR - Neuilly-sur-Seine / Le lab 157 /, DE - Frankfurt/ IT -Milano
• 50% Remote working and 5% - 10% of travel expected
• Job type: Permanent, Full time

About the job
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.
Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.
We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
Our Team:
Global Growth Hub is the team of pioneering, empowered & action-hungry experts & enthusiast who shape, pilot & execute CHC’s consumer obsessed growth. We’re the driving force that supercharge our growth while staying laser-focused on our consumers. We excel at creating loved brands and making ground-breaking innovations the cornerstone of our long-term growth strategy. What sets us apart is our ability to provide insights that stand the test of time, and our ever-improving proficiency in digital, HCP, e-commerce, and sustainability. We’re not just a team; we’re a purpose-driven collective, with a brand-centric ethos that guides our every move. Our grand vision - to be the best Fast-Moving Consumer Health (FMCH) in / for the world.
In our Mucosolvan / Bisolvon team, we empower consumers to overcome coughs & colds so they can get back to their social life and be close to others again. We recognize the isolation and frustration caused by a cough. That’s why we’re dedicated to providing not only effective relief but also accelerating people’ return to wellness, and reconnection with the world around them.
We have big ambitions for the brand, and we are in the process of defining the brand strategy for the future, creating a highly creative and differentiated activation plan. You can be part of, and directly shape, the next horizon of growth for the brand.
Our Team Manifesto is We Move as ONE. We grow together, help each other and trust to push boundaries and take risks together. We Have FUN and celebrate our wins.

• Defines brand equity, brand positioning and long term plan, leveraging inputs from zone brand leads on consumer & shopper insights, demand analysis, competitive intelligence, content strategy.
• Defines distinctive brand assets (logo, visual devices, typography, taglines, etc.)
• Orchestrate the end-to-end experience plan together with Media team. Lead, develop, implement a portfolio support model, including but not restricted to media, advertising and promotion that can help achieve brand vision and bring to life brand architecture.
• Together with partners, create content and campaigns to deliver against the end-to-end plan.
• Build strong, strategic partnerships with global creative, design and media agencies.
• Responsible for the brand sustainability agenda, delivering on key projects against milestones.
• Lead a cross-functional team to advance simplification of portfolio, and secure stock resilience.
• Support Global Brand General Manager, Global Brand Strategy Lead and Zone Brand leads to achieve objectives on market share, net sales, volume growth, brand equity.
• Identification and development of new segments and areas for expansion.
  About you
  We are in search of a dynamic Global Brand Lead who will be the driving force behind our brand positioning, identity, content and key growth initiatives for Mucosolvan / Bisolvon. A candidate who not only possesses a deep understanding of branding and marketing effectiveness fundamentals but also brings along an entrepreneurial mindset and a founder’s mentality. In this role, you will need to think creatively, seizing opportunities to differentiate our brand in a sea of sameness in the category, pushing the boundaries on consumer insights, design and communication thinking.

Your ability to take ownership, foster a culture of creativity, and lead with determination will be essential in propelling this brand to new horizons.

• Experience: 6+ years of senior level marketing, brand strategy experience or similar role in OTC or FMCG. Global / international experience is a plus.
• Strong track record in consumer insights, brand positioning, communication development, design and end-to-end thinking.
• Problem-solving mindset, compelling storyteller and strong in driving results through teams.
• Team builder and community sponsor, with persuasiveness & influence

Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!