Global Campaigns Manager, CGA (Fixed Term)

at  Crimson Education

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1500 students joining us from 65 countries, our vision is to unlock our students’ limitless potential, together, for extraordinary futures.

WHAT SKILLS AND EXPERIENCE ARE REQUIRED?

• 5+ years of experience in content marketing and brand strategy
• Project management skills
• Excellent communication skills
• Excellent organisation skills
• Digital/Social Media background is a bonus
• Comfortable with creating standard content and asset edits via Canva
  If you’re passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we’d love to hear from you!
  Please keep an eye on your spam / junk email folder for correspondence from Team Tailor

This role will be responsible for leading and creating global CGA campaigns for regional teams to localise. Partnering with the VP, Marketing & Community, this role will take ownership and project manage a global content strategy spanning: website, social media channels and email marketing to fuel organic and SEO-based growth.

Other responsibilities involved:

• Leading, coordinating, and project managing strategic marketing content and campaigns to generate high-quality assets that are used to drive CGA awareness in all key markets. This includes leading global webinars, marketing new product launches such as iPrimary, coordinating global content collateral such as Prospectus, E-Books, and leading video projects such as Student and also Teacher testimonials videos.
• Work with teachers, academic staff and student ambassadors as well as external influencers to facilitate and build global user-generated content.
• Managing, and reviewing Global Content channels such as Organic Social, LinkedIn, Youtube and Website.
• Share best practices and insights between the video / creative team and global marketing colleagues
• Auditing existing content and building a global toolkit of content library that can be adapted and localised by marketers
• Knowledge of content marketing and SEO optimisation
• Ability to lead regional marketing teams in cross-functional strategy meetings