Global Consumer Insights Manager

at  pladis

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
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pladis is undergoing an exciting transition globally developing and executing exciting new plans to transform the biscuit and snacking category and drive accelerated growth through our portfolio of much-loved brands. The Global Consumer Insights agenda is critical to this transformation as s/he will be responsible for executing the global insights agenda in collaboration with the global insights director and the local insights leads to help change the pladis culture from Brand and Product centric to Consumer centric.
This role is instrumental in building a collaborative, agile, capable and connected Consumer Insights driven network through deployment of a global strategy to improve Consumer Insights capability, allowing pladis to predict and respond to consumer trends quickly, effectively and accurately.

The Global Consumer Insights Manager will report directly into the Global Consumer Insights Director.

• Lead the effort to generate deep understanding of today’s consumer & market and build powerful foresights to anticipate future demand and drive optimal category, portfolio and brand strategies.
• Drive pladis consumer-centricity by playing a key executional role in the Demand Centric Growth (‘Demand Spaces’) initiative to provide an advantaged framework of macro-snacking consumer demand in key pladis markets and ensure that knowledge is instrumental in setting strategic portfolio & innovation choices and is driven through to impactful activation / in-store execution.
• Lead the global innovation insights projects in collaboration with global marketing and R&D teams. Lead role in qualifying innovations for savory expansions, new market expansions and Godiva
• Build outstanding relationships with Regional Insights leaders and by consistently driving and displaying a ‘One pladis’ culture and mindset. Build strong agency partnership relationships, enhancing the value that Pladis gets from its agency partners
• Co-lead the function capability agenda in collaboration with agency partners under the Pladis academy umbrella
• Key personal attributes & functional expertise:
• Relationship builder, project management, demand segmentation, innovation testing, communication testing, digital insights, brand equity tracking
• Key internal relationships:
• Global: Chief Insights Officer, Global Marketing CMO & directors, Global R&D directors
• Regional: CMO’s, R&D, Insights
• Key external relationships:
• Leads and manages relationships with relevant data and Insight partners

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL

Please refer the Job description for details