Global Manager Google and Search (all genders)

at  Beiersdorf AG

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Power to consumers, seamless consumer journey, platform explosion, big data… The Global Media team is investing in Strategies, Guidelines and Pilots to drive an integrated Media best-in-class framework incl. Precision Marketing and Excellence in Strategy, Planning and Ad-Tech. We are hiring the role of Global Manager Google and Search. If you are passionate about digital Media, SEA & SEO and consumer engagement, if you like to grow the business and find new ways to connect our brands with our consumers, apply today!
This is your chance to explore the endless opportunities of digital and data driven media, drive consumer intimacy and excellence in NIVEA communication via the strong focus on isvibility of our brands in the digital space.

Your main responsibilities will be :

• Drive and execute a global search strategy for the Beiersdorf businesses, in partnership with the global Comms Teams, the regional Media Teams, Categories and local markets
• Increase visibility and drive demand for our brands, with strong focus on organic & paid search across big platforms such as Google
• Negotiating and managing the global JBP Partnership with Google to ensure best-in-class support and services for our ambitious digital future
• Ensure Golden Rules on Google incl. Youtube, DV360 as well as Search are up-to-date and constantly challenged within a global Test and Learn Agenda
• Ensure that all regions have the necessary expertise, understanding and investment to play Search on an excellent level; set the framework and scale best practice as well as the right Agency setup together with the Regional partners
• Being the expert on global level for all Google related topics incl. the full rollout of GMP, Ad Manager, DV360, GA4 as well as future Google products relevant for Media execution