Global Marketing Manager BioProcessing Solutions (m/w/d)

at  IKA Werke

At IKA, we turn visions into reality through pioneering advancements in laboratory, process, bioprocessing, and battery production technologies. With a dedicated team of 1000 employees, we’re committed to delivering excellence worldwide.
We are looking for an experienced Marketing Manager to lead all Marketing initiatives related to Bioprocessing. The ideal candidate will be an all-round profile, spanning Product Marketing, Content Marketing and Demand Generation. Focus of the role will be to develop and finetune our product messaging, to create compelling sales materials in collaboration with the team, to build up an effective content marketing platform, to create engaging content and to pilot performance marketing initiatives. This role requires a creative thinker with a keen eye for detail and a passion for driving measurable results.

QUALIFICATIONS:

• Bachelor’s degree (or higher) in Marketing, Communications, or related field.
• Proven track record of success in relevant B2B marketing roles, with at least 5 years of experience in a similar capacity.
• Hands-on experience across several B2B marketing fields:
• Significant experience in B2B product marketing, product positioning, messaging and value proposition.
• Strong understanding of content marketing principles and best practices, with experience in creating various types of content.
• Understanding of performance marketing channels and platforms, including SEO and social media.
• Exceptional written and verbal communication skills with the ability to effectively convey complex ideas and concepts.
• Excellent analytical skills with the ability to interpret data and metrics to drive informed marketing decisions.
• Detail-oriented with strong project management skills.
• Proficiency in marketing automation tools, CRM platforms, and analytics software.
• German language skills or experience in the Life Science industry are an advantage.

• Develop and execute comprehensive marketing plans to generate leads, nurture prospects and support sales initiatives within our Bioprocessing Business Unit.
• Promote our products by finetuning our positioning and crafting relevant messaging and highlighting our unique features.
• Create impactful marketing collateral and sales materials including presentations, case studies, whitepapers and product datasheets to support lead generation and enable sales teams.
• Collaborate with closely with product management team and sales teams to understand customer needs, translating insights into effective marketing plans and messaging.
• Collaborate with the broader Marketing team to build up state-of-the-art content marketing platform.
• Create engaging content incl. gated content for our end customers such as Operational Guides, How-tos and White Papers to support lead generation and customer acquisition.
• Measure interaction and engagement metrics to continuously improve marketing efforts and drive higher levels of audience engagement.
• Pilot first performance marketing initiatives to increase brand visibility and generate leads.
• Support product launches by creating relevant materials for our own salesforce and end customers.
• Assists in development of application notes support to help end customers in maximizing the value of our products and services.
• Contribute to website development and optimization efforts, providing valuable input to enhance user experience and drive conversions.