Global Paid Search and Social Manager

at  Zebra Technologies

PREFERRED EDUCATION:

• Bachelor’s degree in Marketing, Public Relations, Communications, or similar field

PREFERRED WORK EXPERIENCE (YEARS):

• 5+ years marketing experience and 3+ years experience working in (or with) a media agency
• 2+ years leadership/management experience with a track record of managing and coaching teams

KEY SKILLS AND COMPETENCIES:

• Depth of experience in creation and strategic implementation of multi touch/ multiphase campaigns in support of technically advanced products & solutions
• Strong tactical marketing skills & creative vision
• An outcome-focused approach to marketing and demand generation
• Strong communication skills to relay campaign plans and results to internal and external audiences
• A growing depth of knowledge on key marketing tools including Eloqua, GamePlan, and others
• Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management
• Expertise in campaign creation, creative direction and/or agency coordination
• Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets
• Excellent organizational, time management, people management, and project management skills
• Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)
• Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey
• Experience in using attribution modeling
  To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at HRServiceCenter@zebra.com If you are a victim of identity theft contact your local police department

• Developing search strategies: Lead the development of global search strategies, aligned with overall digital marketing objectives. Implement advanced search methodologies and technologies to enhance search capabilities.
• Optimizing paid search campaigns: Manage and optimize paid search campaigns to improve ROI and achieve performance goals. Conduct keyword research, ad copy testing, and bid optimization to maximize results.
• SEO efforts: Collaborate with SEO specialists to ensure alignment between paid and organic search strategies. Provide insights and recommendations for improving organic search rankings and website visibility.
• Executing paid social media strategies: Develop and execute paid social media strategies across various platforms to increase brand awareness, engagement, and conversions. Utilize audience targeting, ad creative optimization, and budget management to achieve campaign objectives.
• Performance analysis and reporting: Monitor and analyse search and social media performance metrics, providing regular reports and insights to stakeholders. Identify trends, opportunities, and areas for improvement to drive continuous optimization