Global Social and Community Lead

at  Binance

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
This role will involve strategy, planning, management and execution to maintain and build Binance’s social media and community presence globally. You will work closely with the leadership team.

REQUIREMENTS:

• Native or fluent English language is a must
• 10+ years of digital marketing experience in social media, community, content or brand marketing related roles, with 5+ years of successfully managing medium-sized marketing teams
• Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent
• Demonstrable success with growing social media accounts and executing campaigns
• Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suite
• Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority
• Proven good judgment in high pressure situations; an ability to remain calm and logical
• Excellent communication, writing and copywriting skills
• Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented
• Remote and start-up experience is a plus

• Lead and manage a team of ~10 remote workers distributed around the world. Create and own quarterly team and individual KPIs and OKRs
• Oversee and improve the content strategy for all global social media channels, including Twitter, TikTok, Instagram, Facebook and LinkedIn, and the growth strategy for global Telegram and Discord community channels
• Manage agency and partner relationships. Propose and execute plans to onboard additional partners and creators to level up Binance’s social presence
• Plan and manage bi-annual budgets for the social and community teams
• Contribute to the strategy and execution of integrated marketing campaigns and product launches, and design and execute large community activation campaigns
• Create and manage always on content strategies for our priority global partnerships such as CR7
• Consult on marketing strategy and social optimization opportunities for various marketing and business initiatives such as global events, KOL engagements, new product lines and communication plans
• Work closely with the PR and communications team to sync content schedules, align on messaging and ensure social content is complementing our comms strategies
• Be responsible for leadership social media strategy and output, and contribute towards our executive visibility approach, including for the CEO, CMO and other executives
• In close coordination with Global Communications, lead or play a key role in crisis, issue and disaster management and communication, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action
• Oversee the management of the Binance Angels, our ~500 person volunteer program, to maintain and boost Angel satisfaction and engagement through benefits, events, trainings, team buildings and other proactive initiatives
• Manage and improve Binance’s social media and community data and attribution pipeline and tool stack. Report on performance on a weekly, monthly and quarterly basis
• Collaborate with regional marketing leads to guide and improve regional social, community and Angel presence
• Create and maintain processes, trainings and playbooks to ensure the smooth operation and growth of the social and community team