Group Brand Director

at  TBWA SINGAPORE PTE LTD

JOB SPECIFICATIONS

1. Knowledge and Experiences Required

• Minimum 10-15 years’ experience in the advertising industry
• Understanding of the overall business operations, needs, challenges and objectives
• Leadership experience in managing an account servicing team
• A proven track record of previous success, as well as a determination to continue to succeed
• Sound financial planning and budget management experience
• Experience working within a business development role within an agency or similar organisation

1. Competencies Required

• Strategic Business Management
• Selling and Pushing creative Standards + Delivery
• Client Partnership Management
• Driver of Business Growth - Revenue Generation + Profitability/Efficiency
• Leadership Capabilities - taking the lead, Decision Making
• Building up your own brand, positive influencing skills
• Results Oriented in Business and Creative Output

1. Attributes

• Commitment to TBWA Group - whatever it takes attitude
• Team player who is able to work under pressure to deliver and adhere to tight deadlines
• Accuracy and attention to details
• Pro-active, meticulous and efficiency
• Ability to work independently
• Reliability with positive attitude
• Hungry for more - driving / striving
• Unlimited potential - an expert in their role
• Manages down as well as up
• Passionate - about your role, creativity and the agency
• Exhilarated by change -pushing and thinking about what’s next
• Easy to engage with and engages with others as well
• Cultural fit and contributes to culture
• Open to feedback and acts on it accordingly and quickly
• Disruptive in their thinking and approach to problem solving (strategy, creative, account handling, project management, finance,HR, front of office, basically everyone)

• Risk management of key projects in execution and delivery phases
• Responsible for financial tracking and resource management of the overall team to ensure business efficiency
• Deep understanding of the clients’ and agency’s business, able to provide financial counsel to clients, establish revenue & profitability objectives and plans to meet them
• Shape and drive direction of the agency and client businesses
• Entrepreneur mentality to drive growth within the agency, spotting opportunities to grow business streams organically Responsible for managing client relationship health, client satisfaction, and sustained YOY client retention of designated clients
• Lead and resolve process and operational issues internally and externally with Clients
• Establish and maintain strong partnerships with C-suites - client and agency partners
• Provide financial counsel to clients, establish revenue & profitability objectives and plans to meet them
• Partner to Strategy and Creative Leads on the business, responsible for challenging and delivering best in class effective and creative solutions for all clients
• Driver of synergy : Results oriented in both business and creative output
• Inspire the team through recent award winning works/industry best practices especially relevant to the client industry
• Responsible for building culturally resonant brands that enable business growth
• Use digital and social to provide a sharp marketing perspective and add strategic value at every step of the creative process
• Successfully manage people and create opportunities for growth and development throughout team
• Clear knowledge and understanding of team’s individual capability, strength and gaps
• Role model leadership, provide leadership and professional development to internal team
• Take calculated risks and agility in responding to the changing external landscape
• Strengthening credibility and networks i.e. leveraging you personal branding, contributing to forums/discussions within the agency and the community at large