Group Comms Lead

at  TPM

CONTEXT

Minority owned by WPP and spanning five continents, the 1500-strong multi-disciplined agency group The&Partnership has seen multiple continuous years of record growth against a challenging industry backdrop.
It attributes this rapid expansion to the success of its ‘&Model’; multi-disciplined, dedicated teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas. Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News UK, Centrica, NatWest Group and TalkTalk in the UK, The Wall Street Journal in the US, TELUS and Toyota in Canada, as well as Toyota and Lexus across over 20 markets in Europe and Asia.

A holistic comms role across T&P agency partners:
As we are bringing together our Growth offering across all areas of the business, to better align our strategic focusses – we are on the hunt for a motivated agitator that has a natural ability to deliver our central group comms vision and how that is activated for our creative, and media agency partners - T&P, mSix, additionally there will be the opportunity to work more closely with Halpern, our PR practice to ensure we are laddering our central strategy through all areas of the business.
Covering both external and internal comms:
Externally – we have a story, it is strong, compelling, and differentiating – we need a self-starter to help us ensure we are front of mind in delivering this story to the market, with total alignment to our wider growth objectives. Someone that will be able to identify the right places to be to maximise impact of this story and to connect with our external audiences in a way that converts to business impact across our paid, owned and earned channels. External comms is going to be crucial for us moving forwards as we are building our pipeline and ensuring we are driving the wider industry agenda with the ambition of T&P group becoming a top 10 agency player, in all markets, globally – across media and creative.
Internally – we need to deliver in alignment with our people team, to ensure our people stay connected, across the network and deliver against our employee, culture, vision, and core business values. Due to our rapid growth and multiple agencies, communications to our own people lacks the consistency that it requires. Our People team have done a lot of work, but an overarching programme is required to help better drive cultural consistency.
This role will also be focussed on delivering our core and central messages through our growing network and into our markets – with the primary goal of driving consideration from new prospects, raising our brand profile across targeted external with clients, journalists, consultants, wider partners, and talent through proactive brand building and leveraging and developing tactical thought leadership to be driving the conversation and agenda within our respective markets.
The role will be working into the Group Comms lead and working alongside the senior leadership and people teams, of each component part of the business.