Group Marketing Manager

at  Hodson Bay Hotel Group

Job Title: Group Marketing Manager
Location: Hodson Bay Hotel, Athlone
Schedule: Full Time
Reports to: Group Sales Director

CANDIDATE REQUIREMENTS

Degree qualification in Marketing, Digital Marketing, Business, or similar.
Experienced in marketing, digital, social media or related professional area.
Clear understanding & experience in online Marketing through digital, social channels.
Experience in daily management of social media channels essential.
Experience from within hospitality would be preferable.
Skilled in persuasive selling & negotiation.
Fluent English required & in addition superior creative writing would be preferred.
Experienced in writing Marketing Plans.
Excellent communicator and influencer.
Commercially astute & able to make considered decisions.
Excellent presenter with energy, passion & ability to tell compelling stories.

The perfect role for a marketing “all-rounder” who thrives working with data and is keen to work alongside a team of high performing marketing specialists. An outstanding opportunity to join the well-respected & family owned Hodson Bay Group. You will work with four 4* properties spanning distinct destinations such as the Wild Atlantic Way, the Hidden Heartlands & Ireland’s Ancient East.
The role of Marketing Manager forms part of the group marketing team that generates & distributes property level communications to guests, the broader audience and our colleagues on behalf of the properties that make up the Hodson Bay Group. Our brand messaging is communicated via digital & social media channels and is complimented by traditional channels such as print & radio.
The Marketing Manager is responsible for helping to create marketing plans & campaigns that improve brand awareness & consumer preference for the Hodson Bay Group. The Marketing Manager liaises with colleagues across many departments within the business such as Marketing, Sales, Reservations, F&B, Spa’s etc. to build relationship and to help plan activity across the group. The role will be responsible for social media analysis, the creation & execution of traditional marketing activity and representation at group meetings which will lead to the coordination of different work streams to the wider Marketing team.
The key objectives & measurements of success for this role are determined by the implementation and execution through marketing activities which are to be outlined in the annual Marketing Plan of the group revenue strategies alongside our brand awareness & growth in social media engagement. The Marketing Manager should be capable & highly efficient in responding to any situation in relation to Sales, Marketing & PR where the Group or any of its individual properties are represented.