GroupM Nexus | Senior Executive, Performance (Search)

at  GroupM Nexus

OVERVIEW OF JOB

Key strategic role in the Search pillar of the Digital Team. The Search Senior Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns.

REPORTING OF THE ROLE

Reports to Manager/Associate Manager, Buying, Search team - GroupM Nexus

RESPONSIBILITIES OF THE ROLE:

The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The following are the responsibilities of the GroupM Nexus Buying (Search) team and the varying degree of complexity is subject to individual job level:

• Campaign Management
• Keyword development
• Ad copy management
• Budget Management
• Campaign Optimization
• Reporting
• Update reporting dashboards
• Present reports to clients
• Vendor management
• Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc.
• Proposal Development
• Assists manager in developing proposals by estimating search traffic, CPCs and Costs
• Finance Management
• Ensure entry into BCC (internal Finance tool)
• Ensure documentation is available and endorsed