Growth Lead (Retention)

at  KatKin

KATKINS OPPORTUNITY

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

WHO WE ARE LOOKING FOR:

• Several years experience and proven success in driving results in growth projects
• Highly data driven and comfortable manipulating and interpreting data.
• Proactive with a creative and curious mindset - you’re always thinking of ways to drive continuous improvement and optimisations.
• Obsessed with understanding our customer, from analysing data to speaking to CP on the phone.
• Strong verbal and written English skills - you will be the voice of the company.
• Demonstrate self-motivation, independent initiative and creative problem-solving.

ABOUT US

We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com

As our Growth Lead (Retention) you’ll be responsible for driving retention in the first 3 months of our customer’s journey with KatKin. You will be reporting to the Head of Retention, and this is a new and exciting role in the team!
Responsibilities include creating a 5* trial experience for key segments, educating customers on the benefits of feeding fresh and driving loyalty through gamification and account usage. You’ll mix creativity and data to optimise the customer journey, intuitively understand customers’ problems and feelings to drive long-term retention.
This is a cross-functional role where you’ll work closely with Product, Tech, Analytics, Creative and Customer Experience. You need to build strong partnerships with your stakeholders to drive your projects forward. You’ll also run workshops and focus groups, both internally to generate ideas, and with external cat parents to get into the minds of our customers.
You should be comfortable operating in a fast-moving and data driven environment, you’ll be a key player contributing to the growth of the company. Our Growth team is a small team with a big impact and motivation, so a proactive attitude is a must!