Growth Marketing Lead (Athletics)

at  Crimson Education

Join the forefront of educational transformation: help lead growth marketing in a role that helps shape the futures of scholar-athletes around the world, at one of the most exciting education startups in the world, now valued at more than $600M USD.

SKILLS & EXPERIENCE

• Adaptability and Growth Mindset—you’re proactive in ideating new and creative campaigns, shuttering failing initiatives, and learning rapidly
• Problem-Solving and Analytical Abilities—you track marketing and sales data rigorously, generating actionable insights that you share with the team and rapidly deploy
• Project Management—you manage multiple projects and deadlines seamlessly, coordinating tasks, meeting deadlines and continually optimising campaigns for future success
• Communication and Interpersonal Skills—you communicate well across teams and organisations, both as a colleague and as a representative of our service to potential customers
• Design aesthetic—you have an eye for quality branding, detail in design and clear and striking copywriting that confidently presents our unique value proposition
• Industry knowledge development—you rapidly seek to learn about trends in high-school age sports and education
• Bachelor’s degree in Communications, Marketing, PR, Business or related fields preferred
• 3+ years of marketing experience in a growth-oriented environment preferred
  If you’re passionate about education technology, sport, and people — and you are seeking a fast-paced, collaborative environment — we’d love to hear from you! We’re looking for a team player who is comfortable owning targets, but who genuinely enjoys combining across business functions to find creative solutions and drive outcomes.

The role will be responsible for the growth of Athletics enrollments at Crimson Education globally; driving awareness in key markets and coordinating high impact digital campaigns via the creation of design assets and execution of campaigns. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.

A portion of the role will be ANZ-focused, but you will join a diverse team and have access to global resources. In particular, you will:

• Lead generation of collateral related to Crimson’s international athletics program, which supports high school scholar-athletes around the world by strategizing their growth in sport, preparing them for U.S. admissions (SAT/ACT, extracurriculars, essays, etc.) and putting them in touch with coaches at top universities for the purpose of being recruited
• Help to map Crimson Athletics’ growth strategy while owning a tight marketing budget
• Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns, including managing events, PR content, landing pages, social posts, FB, Adwords, emails & more
• Help manage our sales funnel—monitor the pipeline of prospective families and provide reports analysing marketing touchpoints and campaign performance
• Collaborate with regional marketing teams to share assets generated, and filter best practices across company units
• Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
• Scout and develop partnership opportunities