Growth Marketing Manager

at  Neurolabs Ltd

Neurolabs Ltd is looking for an experienced and results-driven Growth Marketing Manager to join our team. We provide cutting-edge image recognition technology to the retail sector. Our clients include global giants like Coke, Nestle, P&G, and Pepsico. We pride ourselves on being a passionate, fun, and hard-working team of experts and we’re seeking a Growth Marketing Manager to lead our efforts in driving customer acquisition, engagement, retention, and revenue.
In this role, you’ll work collaboratively within our supportive Marketing team. In return, we ask that you bring your best, staying on top of your game and take ownership of your responsibilities with enthusiasm and purpose.

REQUIREMENTS

• Qualifications: Bachelor’s degree in Marketing, Business, or a related field with a minimum of 5 years of experience in growth marketing or a similar role. Experience in the technology B2B industry, specifically within retail, consumer packaged goods (CPG), or SaaS, is highly desirable.
• Proven Marketing Experience: Demonstrable track record of successfully planning and executing marketing initiatives, with significant experience in growth and digital marketing, particularly in B2B SaaS or startup environments.
• Technical Proficiency: Experience with CRM systems like HubSpot, analytics platforms, and no-code tools such as WIX. Familiarity with creative tools like Canva and adept at managing digital advertising on platforms like Google and LinkedIn.
• Analytical and Creative Skills: Strong analytical skills with a proven ability to use data to drive decisions. Creative thinker with a test-and-learn mentality and an agile approach to marketing strategies.
• Communication and Interpersonal Skills: Exceptional communication and interpersonal skills, with the ability to work collaboratively.
• Adaptability and Initiative: Adaptability to thrive in a fast-paced startup environment. Ability to multitask, prioritise, and meet deadlines, coupled with a passion for delivering exceptional customer experiences and driving growth through innovation.

WHY THIS ROLE

At Neurolabs, we don’t just follow industry trends; we set them. Our groundbreaking Synthetic Image Recognition technology is revolutionising the retail sector by creating digital replicas of real-world products, providing faster and more accurate results. We’re poised for explosive growth and we’re looking for someone who can see the big picture, roll up their sleeves, and help us stand out in a competitive market. This role is perfect for someone who thrives on challenges, embraces a test-and-learn mindset, and is passionate about making a significant impact. If you’re ready to be part of something transformative, this is the role for you!

RESPONSIBILITIES

• Campaign Development and Execution: Strategise and execute marketing campaigns tailored to specific personas and target markets across multiple channels including email, social media, paid search, and paid social. Ensure seamless integration of campaigns from conception to rollout, aligning with brand values and business objectives.
• Lead Generation and Conversion: Develop strategies to nurture leads throughout the sales funnel, utilising CRM data to target potential customers. Manage comprehensive performance marketing campaigns on platforms like Google and LinkedIn to drive customer acquisition and revenue growth.
• Testing, Optimisation, and Analytics: Continually test and optimise marketing tactics based on performance data. Implement conversion rate optimisation (CRO) initiatives across the entire funnel to maximise ROI. Set, track, and analyse key performance indicators such as audience growth, engagement rates, and conversion metrics to inform strategic decisions.
• Customer Engagement and Retention: Collaborate with Sales and Customer Success to tailor marketing efforts based on customer insights. Develop and distribute engaging communications such as newsletters, social media posts, and targeted emails.
• Content and Event Management: Plan and host webinars, workshops, and events to educate and engage prospects and customers, promoting brand awareness and establishing thought leadership. Work closely with our internal teams to create impactful case studies, testimonials, and success stories that showcase the value of our products or services.
• Continuous Improvement and Team Collaboration: Foster a culture of continuous improvement, experimentation, and data-driven decision making within the marketing team. Collaborate across functions to ensure collective success and high performance.